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Author: Dipti Bhatt Publisher: ISBN: 9780438241657 Category : Languages : en Pages : 103
Book Description
Shopping for fashion products through subscription services is a new phenomenon in apparel retail. While subscription services are growing at a fast rate and generating awareness among consumers, little research has examined the reasons behind this online retail model. Using qualitative data, this study examined the shopping motivations of consumers enrolled in online fashion subscription companies. Fourteen subscribers from 11 different apparel, accessories and beauty-related subscription companies were interviewed. The transcribed interview data was analyzed using the NVIVO software. ☐ Findings showed that the benefits received from the subscriptions relate to both utilitarian and hedonic shopping motivations. Hedonic shopping motivations, as noted in the literature (e.g., adventure, gratification, social, perceived value, and idea), were related to consumers' subscription service experience. In addition, the study found style experimentation and wardrobe compatibility were two emerging motives to enroll in subscription services. For apparel subscription services with personal stylists, most participants emphasized the key role of a stylist/curator in delivering the value proposition of online subscription retail. Based on the findings, an inductive model was developed to explain the motivational constructs of apparel retail subscription and the facilitating role of the stylist/curator as the influencer. The stylist/curator and box delivery structure add value to the subscription experience and transforms the consumers' subscription shopping experience.
Author: Dipti Bhatt Publisher: ISBN: 9780438241657 Category : Languages : en Pages : 103
Book Description
Shopping for fashion products through subscription services is a new phenomenon in apparel retail. While subscription services are growing at a fast rate and generating awareness among consumers, little research has examined the reasons behind this online retail model. Using qualitative data, this study examined the shopping motivations of consumers enrolled in online fashion subscription companies. Fourteen subscribers from 11 different apparel, accessories and beauty-related subscription companies were interviewed. The transcribed interview data was analyzed using the NVIVO software. ☐ Findings showed that the benefits received from the subscriptions relate to both utilitarian and hedonic shopping motivations. Hedonic shopping motivations, as noted in the literature (e.g., adventure, gratification, social, perceived value, and idea), were related to consumers' subscription service experience. In addition, the study found style experimentation and wardrobe compatibility were two emerging motives to enroll in subscription services. For apparel subscription services with personal stylists, most participants emphasized the key role of a stylist/curator in delivering the value proposition of online subscription retail. Based on the findings, an inductive model was developed to explain the motivational constructs of apparel retail subscription and the facilitating role of the stylist/curator as the influencer. The stylist/curator and box delivery structure add value to the subscription experience and transforms the consumers' subscription shopping experience.
Author: Severin Bischof Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110730197 Category : Business & Economics Languages : en Pages : 73
Book Description
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Author: Venkata Sai Srinivasa Rao Muramalla Publisher: ISBN: Category : Languages : en Pages : 1
Book Description
Keller defined the perceptions of a store as reflected by associations with the store held in the customer memory. Primary associations with a specific store could be the store's atmosphere, customer service, or location, while secondary associations could be the attitudes towards a particular brand that the store carries, perceptions about the general area in which the store is physically located, or the beliefs about a generic store category or retailing in general. In order for marketing managers to build store equity, marketing managers would need to not only create favorable, unique, and strong primary associations with the store but also evaluate and create favorable, unique, and strong secondary associations with the store. Thus, the original conceptions essentially argued that store image is a developed from consumers' objective and subjective perceptions learned over time. Consumer response to marketing is defined as consumer perceptions, preferences, and behavior arising from marketing mix activity (e.g., brand choice). Customers may exhibit a relatively negative or relatively positive perception of any specific store subjectively classified under a broader schema of the generic, yet associated, store category. Hence this paper studies all such factors influencing the consumers' perception towards a retail store. The findings and suggestions of the study offered followed by the conclusion of the study.
Author: Marie von Breitenbuch Publisher: GRIN Verlag ISBN: 3638332098 Category : Business & Economics Languages : en Pages : 108
Book Description
Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Author: Sushil Dixit Publisher: GRIN Verlag ISBN: 3656920397 Category : Business & Economics Languages : en Pages : 270
Book Description
Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.
Author: Arslan, Yusuf Publisher: IGI Global ISBN: 1799802590 Category : Business & Economics Languages : en Pages : 383
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author: Dipti Bhatt
Author: Dipti Bhatt
Author: Severin Bischof
Author: Gulden Pekin
Author: Venkata Sai Srinivasa Rao Muramalla
Author: Jacob Jacoby
Author: Marie von Breitenbuch
Author: Dayle Ingerick Thorpe
Author: Sushil Dixit
Author: Seema Gopichand Hariramani
Author: Arslan, Yusuf