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Consumers' Perceptions of Quality of Apparel at Fashion Stores

Author: Barbara Jean Hemmerick
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 212

Book Description

Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers

Author: Una Glennon
Publisher: GRIN Verlag
ISBN: 3346278433
Category : Business & Economics
Languages : en
Pages : 70

Book Description
Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.

Consumers' Perceptions of Quality of Apparel at Fashion Stores

Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers

Consumer Perceptions of Apparel Quality

Consumers Perceptions and Expectations of Quality and Its Importance for Ready-to-wear Apparel

Perceived Quality

Rural Consumer Perceptions of Quality and Price of Apparel and Store Patronage Preferences

Brand Origin and Consumers' Perceptions of Apparel Product Attributes Relating to Quality

Consumer Perceptions of Service Quality of Large Clothing Retailers in the Cape Metropolitan Area

A Cross-cultural Comparison of Consumers' Perceptions of Apparel Quality

Cognitive Structures of Consumers' Perceptions of Perceived Clothing Quality