Author: Sue Ann KernPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 266
Book Description
Consumers' Perception of Quality and Estimation of Retail Price Given the Information Cues of Country of Origin, Store Image and the Buy American Campaign
Author: Sue Ann KernPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 266
Book Description
Masters Abstracts International
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 568
Book Description
ACPTC Proceedings
Author: Association of College Professors of Textiles and ClothingPublisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages :
Book Description
Retail Buyer's Perceptions of Imported Versus U.S. -made Apparel, and the Buy American Campaign
Author: Sheila Varga TolbertPublisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 254
Book Description
Country of Origin Impact on Consumer Perception of Value in Fast Fashion
Author: Katherine WalterPublisher:
ISBN:
Category :
Languages : en
Pages : 82
Book Description
With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on country of origin in apparel products. These factors included perceived innovativeness, willingness to buy, perceived price, country familiarity, and quality. Through Amazon Mechanical Turk, participants were recruited to take this virtual survey. Because of the popularity of fast fashion with Millennial's and their growing purchasing power, the outcomes of this study are tailored to this generation. The implications of this study can be used throughout the retail and fashion industries. When decisions of outsourcing or in-sourcing products are being made, understanding how the country of origin impacts their perception of value will provide critical information companies and brands in all retail sectors can use.
Country of Origin Cues in a Catalog Situation
Author: Christine Ann NeuhauserPublisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description
Product-Country Images
Author: Nicolas PapadopoulosPublisher: Routledge
ISBN: 1317953193
Category : Business & Economics
Languages : en
Pages : 504
Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
How Country of Manufacturing and Sweatshop Free Information Affects Online Apparel Consumers' Perceived Quality, Value and Purchase Intention
Author: Lingyuan Zhang (Textile researcher)Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 88
Book Description
Online consumers are not able to assess the physical product in the prepurchase process. This poses a problem for the consumers, and further affects their purchase behavior. The popularity of sustainability and transparency may provide an opportunity to lessen this kind of uncertainty. The literature review suggests that the country of manufacture and sweatshop free information, as two extrinsic information cues, may has the potential to affect a consumer's perceived quality, perceived value and purchase intention in online shopping context. This study aims to determine how the information regarding country of manufacture and sweatshop free influences consumers' perception of quality, value and patronage intention regarding different price apparel products in the online shopping context. For this study, a 2*2*2 (country of manufacture * sweatshop free * price) experiment was designed and each participant was exposed to one of eight profiles in random order. OLS regression results indicate that country of manufacture don't relate to any of the perceived quality, perceived value and purchase intention. To the contrary, price has a statistical significant effect on all the dependent variables. The sweatshop free label is positively related to the perceived quality and purchase intention, but doesn't affect perceived value. The interaction effect (C*P*S) affects consumers' perceived quality only. Implications, limitations, and scope of further research are also discussed.
Influence of Country of Origin on Consumer Perception of Store and Brand Quality
Author: Janet Lynn KhachaturianPublisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.