Author: Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
Book Description
Consumers in Europe
Author: Consumers in Europe
Author: Statistical Office of the European CommunitiesPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
Book Description
This publication brings together the most relevant and useful information for the evaluation and development of consumer policy. The material includes data from various sources including EUROSTAT, other Commission services as well as other surveys and studies. This edition focuses on services of general interest. Although the prime objective of this publication is to help policy-makers at the European level to better understand the needs of consumers in general, the publication should also be of use to other stakeholders interested in consumer affairs, such as consumer organisations, other public authorities and even suppliers of goods and services. This is the third edition of a series of publications. Data cover the period 1999-2006.
Consumers and Luxury
Author: Maxine BergPublisher: Manchester University Press
ISBN: 9780719052743
Category : Consumer goods
Languages : en
Pages : 276
Book Description
This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.
Food, People and Society
Author: Lynn J. FrewerPublisher: Springer Science & Business Media
ISBN: 3662046016
Category : Technology & Engineering
Languages : en
Pages : 467
Book Description
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Consumers in Europe
Author: European ComissionPublisher:
ISBN: 9789279045967
Category : Consumer behavior
Languages : en
Pages : 187
Book Description
This publication brings together the most relevant and useful information for the evaluation and development of consumer policy. The material includes data from various sources including EUROSTAT, other Commission services as well as other surveys and studies. This edition focuses on services of general interest. Although the prime objective of this publication is to help policy-makers at the European level to better understand the needs of consumers in general, the publication should also be of use to other stakeholders interested in consumer affairs, such as consumer organisations, other public authorities and even suppliers of goods and services. This is the third edition of a series of publications. Data cover the period 1999-2006.
Consumers in Europe
Author: Statistical Office of the European CommunitiesPublisher: OPOCE
ISBN:
Category : Consumer and leverage
Languages : en
Pages : 300
Book Description
This is the first edition of this publication which presents a comprehensive collection of data on consumption patterns in the EU, including spending patterns, prices, consumption habits, consumer attitudes and quality indicators, as well as providing details of European policy initiatives. The data has been taken from various sources including Eurostat and other surveys, and has been compiled using the COICOP (Classification of Individual Consumption by Purpose) classification. The primary aim of this publication is to provide policy-makers with relevant information for the evaluation and development of consumer policy, but will also be of interest to others concerned with consumer affairs such as consumer organisations, public authorities, advertisers and other businesses interested in European-wide markets.
Consumer behaviour and a European perspective
Author: Oliver Florian FriedePublisher: GRIN Verlag
ISBN: 3638157377
Category : Business & Economics
Languages : en
Pages : 25
Book Description
Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, language: English, abstract: One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of pro-ducts, services, experiences, or ideas to satisfy needs and the impacts that these pro-cesses have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points: Behavior occurs either for the individual, or in the context of a group (e.g., friends in-fluence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). Consumer behavior within European Community involves the use and disposal of pro-ducts as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental prob-lems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest. Nowadays, consumer behavior in EU involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, ag-gressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. With the unifying of EU the impact is even bigger.
The Making of European Consumption
Author: P. LundinPublisher: Springer
ISBN: 1137374047
Category : History
Languages : en
Pages : 256
Book Description
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Consumer preferences in a comparative European market research study
Author: Sarah KnielPublisher: GRIN Verlag
ISBN: 3638197387
Category : Business & Economics
Languages : en
Pages : 151
Book Description
Diploma Thesis from the year 2002 in the subject Business economics - Market research, grade: 1,0 (A), University of Kassel, language: English, abstract: Experiencing new and different cultures has been part of my life. The time abroad – more than a third of my life - has led to many interesting personal and professional experiences. This has helped me deal with new and unknown situations and respect tolerance as a most important value. Out of this interest I seek to understand and learn more about different cultures. Eventually, one realises that differences in cultures might exist but are they really as significant as generally assumed? This question is of great importance for modern economy of these days. In view of the modern world as a global market, the question seems to be – can cultural aspects be ignored? To what extent can and do they influence our thoughts and habits? Bolloré’s market study in cooperation with 6 European universities provided an opportunity to analyse to what extent consumer behaviour is dependant on cultural aspects. Our comparison of European consumer preferences might help to give some attempt to whether we can assume that geographical boundaries are the only factors dividing nations within the European Union. My research is guided by the very basic question: ‘Even though European countries are linked geographically and politically, and seem to be moving towards a more and more homogeneous union, to what extent can they be considered as one entity?’
Consumer Behaviour
Author: Michael R. SolomonPublisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 612
Book Description
Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.