Author: David A. AakerPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 516
Book Description
Consumerism
Author: David A. AakerPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 516
Book Description
Consumerism
Author: David A. AakerPublisher:
ISBN: 9780029001004
Category : Business & Economics
Languages : en
Pages : 500
Book Description
Consumerism
Author: David A. AakerConsumerism, 4th Ed.
Author: David A. AakerPublisher: Simon and Schuster
ISBN: 0029001501
Category : Business & Economics
Languages : en
Pages : 516
Book Description
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
Consumerism in World History
Author: Peter N. StearnsPublisher: Psychology Press
ISBN: 0415244080
Category : Business & Economics
Languages : en
Pages : 162
Book Description
The desire to acquire luxury goods and leisure services is a basic force in modern life. This work explores both the historical origins and world-wide appeal of this relatively modern phenomenon.
Consumerism; Viewpoints from Business, Government, and the Public Interest
Author: Ralph M. Gaedeke (comp.)Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 428
Book Description
Consumerism in Twentieth-Century Britain
Author: Matthew HiltonPublisher: Cambridge University Press
ISBN: 9780521538534
Category : Business & Economics
Languages : en
Pages : 404
Book Description
This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.
The Frontier of Research in the Consumer Interest
Author: American Council on Consumer InterestsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 912
Book Description
The following papers are included: "JFK's Four Consumer Rights" (Lampman); "Product Safety" (Gerner); "Use of Cost-Benefit Analysis in Product Safety Regulation" (Crandall); "CPCS's Voluntary Standards" (Ault); "Consumer Safety and Issue Emergence Process" (Mayer); "Reflections on Research in the Consumer Interest" (Nelson); "Concept of Quality" (Curry); "Price Quality Relationship" (Geistfeld); "Environmental Considerations and Assessment of Quality" (Huttenrauch); "Weights, Cardinality, and Scaling in Assessing Quality" (Maynes); "Information Processing from Consumer's Perspective" (Russo); "Overlooked Mechanisms for Conveying Information to Consumers" (Mazis); "Determinants of Information Use" (Olshavsky); "Economics of Information in Consumer Markets" (Ippolito); "Economics of Information" (Ratchford); "Consumer Choice Is More than Search" (Morgan); "An Electronic Future?" (Mitchell); "New Technologies in Consumer Information" (Talarzyck); "Marketing Context of Consumer Choice" (Wilkie); "International Trade" (Dardis); "International Trade and Trade-Offs for Third World Consumers" (Reich); "International Trade" (Allain); "International Trade and Trade-Offs for Third World Consumers" (Kinsey); "Increasing Competition through Deregulation" (Kushman); "Case for Minimizing Regulation" (Clarkson); "Financial Services" (Durkin); "Privatization, Competition and Airline Deregulation" (Mitchell); "Issues in Regulation and Deregulation" (Nelson); "Organization of Consumer Movement" (Herrmann et al.); "Why Consumer Education in Japan?" (Imai); "Consumer Organization and Representation in Developed World" (Sand); "Consumer Organization and Representation in Developing Countries" (Allain); "Consumer Policy and European Economic Community" (Orsini); "Consumer Problems" (Thorelli); "Salient Issues in Current European Consumer Policy Research" (Orlander); "Time for a Wingspread" (Kerton); "Self-Fulfillment, Consumer Policy and Consumer Research" (Scherhorn); "Corporate Consumer Affairs Departments" (Fornell); "Consumer Affairs" (Fernstrom); "Consumer Affairs" (Vawter); "Consumer Affairs Professionals and the Consumer Interest" (McKaig); "Advertising" (Eastwood); "Market Research in the Consumer Interest" (Imowitz); "Marketing Research as a Dialogue" (Levy); "How Can Marketing Research Contribute to Consumer Interest?" (Murphy); "Survey Research on Behalf of Consumer" (Warren); "Consumer Complaints and Redress" (Andreasen); "Consumer Satisfaction/Dissatisfaction and Consumer Interest" (Hunt); "Disappearance of Consumer from Modern Products Liability Law" (Priest); "Role of Secondary Schools" (Green); "Role of Federal Government" (Mohr); "Role of Cooperative Extension" (Turner); and "Content of College-University Course in Consumer Education" (Robinson). (MN)
Prosperity for All
Author: Matthew HiltonPublisher: Cornell University Press
ISBN: 0801461634
Category : History
Languages : en
Pages : 328
Book Description
The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer activism has responded to the challenges of affluence by helping to guide consumers through an increasingly complex and alien marketplace. In doing so, it has challenged the very meaning of consumer society and tackled some of the key economic, social, and political issues associated with the era of globalization.In Prosperity for All, the first international history of consumer activism, Matthew Hilton shows that modern consumer advocacy reached the peak of its influence in the decades after World War II. Growing out of the product-testing activities of Consumer Reports and its international counterparts (including Which? in the United Kingdom, Que Choisir in France, and Test in Germany), consumerism evolved into a truly global social movement. Consumer unions, NGOs, and individual activists like Ralph Nader emerged in countries around the world—including developing countries in Southeast Asia and Latin America—concerned with creating a more equitable marketplace and articulating a politics of consumption that addressed the needs of both individuals and society as a whole.Consumer activists achieved many victories, from making cars safer to highlighting the dangers of using baby formula instead of breast milk in countries with no access to clean water. The 1980s saw a reversal in the consumer movement's fortunes, thanks in large part to the rise of an antiregulatory agenda both in the United States and internationally. In the process, the definition of consumerism changed, focusing more on choice than on access. As Hilton shows, this change reflects more broadly on the dilemmas we all face as consumers: Do we want more stuff and more prosperity for ourselves, or do we want others less fortunate to be able to enjoy the same opportunities and standard of living that we do?Prosperity for All makes clear that by abandoning a more idealistic vision for consumer society we reduce consumers to little more than shoppers, and we deny the vast majority of the world's population the fruits of affluence.
Consumerism
Author: Steven MilesPublisher: SAGE
ISBN: 9780761952152
Category : Social Science
Languages : en
Pages : 196
Book Description
This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.