Consumerism in India PDF Download

Author: Yoginder Singh Verma
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 156

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Author: Sanjay Kaptan
Publisher: Sarup & Sons
ISBN: 9788176253987
Category : CONSUMER MOVEMENT-INDIA.
Languages : en
Pages : 124

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Author: Magnus Boström
Publisher: Oxford Handbooks
ISBN: 0190629037
Category : Political Science
Languages : en
Pages : 953

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This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will continue to grow as additional articles pass through the review process and are added to the site. Please note that the online publication date for this handbook is the date that the first article in the title was published online.

Author: Rama Bijapurkar
Publisher: Penguin Books India
ISBN: 0143065971
Category : Consumers
Languages : en
Pages : 294

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Book Description
Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Author: K. N. Bhatt
Publisher:
ISBN: 9789380031552
Category : Consumer protection
Languages : en
Pages : 382

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Papers presented at the National Seminar on "Consumer Protection in India : Problems and Prospects", held during 25-26 February 2008.

Author: Sanjay Srivastava
Publisher: Cambridge University Press
ISBN: 1009179861
Category : Social Science
Languages : en
Pages : 199

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Book Description
Masculine cultures define urban cultures and are defined by them. A multidisciplinary analysis that explores urbanism, masculine anxieties and gender relations.

Author: Iqbal Ahmad Hakim
Publisher:
ISBN: 9788183764308
Category : Consumer behavior
Languages : en
Pages : 200

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Author: Bhaswati Bhattacharya
Publisher: Routledge
ISBN: 0429603517
Category : Social Science
Languages : en
Pages : 259

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Book Description
This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.

Author: Tej K. Bhatia
Publisher:
ISBN: 9784872977820
Category : Advertising
Languages : en
Pages : 333

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Author:
Publisher:
ISBN: 9788181524300
Category :
Languages : en
Pages : 175

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