Author: Ada Lillian Bush
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 372
Book Description
Consumer Viewpoint on Returned Goods
Author: Ada Lillian Bush
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 372
Book Description
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 372
Book Description
The Control of Customer Returns
Author: Edgar Howard Gault
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 568
Book Description
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 568
Book Description
Consumers All
Author: Joseph Gaer
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 248
Book Description
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 248
Book Description
Confidential Bulletin
Author: National Retail Merchants Association (U.S.)
Publisher:
ISBN:
Category : Dry-goods
Languages : en
Pages : 714
Book Description
Publisher:
ISBN:
Category : Dry-goods
Languages : en
Pages : 714
Book Description
The Return to Increasing Returns
Author: James M. Buchanan
Publisher: University of Michigan Press
ISBN: 9780472104321
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Makes available important articles on increasing returns as related to the size of the economy
Publisher: University of Michigan Press
ISBN: 9780472104321
Category : Business & Economics
Languages : en
Pages : 400
Book Description
Makes available important articles on increasing returns as related to the size of the economy
Building Models for Marketing Decisions
Author: Peter S.H. Leeflang
Publisher: Springer Science & Business Media
ISBN: 146154050X
Category : Business & Economics
Languages : en
Pages : 642
Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Publisher: Springer Science & Business Media
ISBN: 146154050X
Category : Business & Economics
Languages : en
Pages : 642
Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Customer Engagement Marketing
Author: Robert W. Palmatier
Publisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 332
Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Publisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 332
Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Agricultural Statistics; Report on the Agricultural Returns Relating to Acreage and Produce of Crops and Number of Live Stock in Great Britain with Summaries for the United Kingdom, British Possessions, Foreign Countries, and Particulars of Prices, Imports and Exports of Agricultural Produce
Author: Great Britain. Ministry of Agriculture, Fisheries and Food
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 750
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 750
Book Description
Good Furniture Magazine
Agricultural Statistics; Report on the Agricultural Returns Relating to Acreage and Produce of Crops and Number of Live Stock in Great Britain with Summaries for the United Kingdon, British Possessions, Foreign Countries, and Particulars of Prices, Imports and Exports of Agricultural Produce
Author: Great Britain. Ministry of Agriculture, Fisheries and Food
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 846
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 846
Book Description