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Author: Meir Statman Publisher: John Wiley & Sons ISBN: 1394249675 Category : Business & Economics Languages : en Pages : 423
Book Description
Unravel the complex relationship between finances and life well-being In A Wealth of Well-Being: A Holistic Approach to Behavioral Finance, Professor Meir Statman, established thought leader in behavioral finance, explores how life well-being, the overarching aim of individuals in the third generation of behavioral finance, is underpinned by financial well-being, and how life well-being extends beyond financial well-being to family, friendship, religion, health, work, and education. Combining recent scientific findings by scholars in finance, economics, law, medicine, psychology, and sociology with real-life stories at the intersection of finances and life, this book allows readers to clearly see how finances are intertwined with life well-being. In this book, readers will learn: How dating, marriage, widowhood, and divorce are all affected by finances and affect them Why the relationship between parents, grandparents, children, and friends changes as finances fluctuate How finances affect choices of education, such as colleges, and how these choices vary across different cultures around the world A Wealth of Well-Being: A Holistic Approach to Behavioral Finance earns a well-deserved spot in the libraries of financial advisors, financial planners, investors, and all individuals looking to move beyond standard finance and enhance both financial well-being and life well-being.
Author: Meir Statman Publisher: John Wiley & Sons ISBN: 1394249675 Category : Business & Economics Languages : en Pages : 423
Book Description
Unravel the complex relationship between finances and life well-being In A Wealth of Well-Being: A Holistic Approach to Behavioral Finance, Professor Meir Statman, established thought leader in behavioral finance, explores how life well-being, the overarching aim of individuals in the third generation of behavioral finance, is underpinned by financial well-being, and how life well-being extends beyond financial well-being to family, friendship, religion, health, work, and education. Combining recent scientific findings by scholars in finance, economics, law, medicine, psychology, and sociology with real-life stories at the intersection of finances and life, this book allows readers to clearly see how finances are intertwined with life well-being. In this book, readers will learn: How dating, marriage, widowhood, and divorce are all affected by finances and affect them Why the relationship between parents, grandparents, children, and friends changes as finances fluctuate How finances affect choices of education, such as colleges, and how these choices vary across different cultures around the world A Wealth of Well-Being: A Holistic Approach to Behavioral Finance earns a well-deserved spot in the libraries of financial advisors, financial planners, investors, and all individuals looking to move beyond standard finance and enhance both financial well-being and life well-being.
Author: Roger D. Blackwell Publisher: South Western Educational Publishing ISBN: Category : Business & Economics Languages : en Pages : 600
Book Description
A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.
Author: Len Tiu Wright Publisher: Routledge ISBN: 1134826869 Category : Business & Economics Languages : en Pages : 623
Book Description
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Author: Jagdish N. Sheth Publisher: South Western Educational Publishing ISBN: Category : Business & Economics Languages : en Pages : 900
Book Description
This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.
Author: Daniel J. Flint Publisher: Pearson Education ISBN: 0133481425 Category : Business & Economics Languages : en Pages : 289
Book Description
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Author: Meir Statman
Author: Meir Statman
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Author: Roger D. Blackwell
Author: Rebecca H. Holman
Author: Len Tiu Wright
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Author: Jagdish N. Sheth
Author: Stephen Walter Brown
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Author: Daniel J. Flint