Author: Lawrence A. CrosbyPublisher:
ISBN:
Category :
Languages : en
Pages : 36
Book Description
Consumer Satisfaction With Michigan's Container Deposit Law An Ecological Perspective
Author: Lawrence A. CrosbyEnvironmental Marketing
Author: William WinstonPublisher: Routledge
ISBN: 1136590331
Category : Business & Economics
Languages : en
Pages : 452
Book Description
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Marketing Theory
Author: Jagdish N. ShethPublisher: John Wiley & Sons
ISBN: 0471635278
Category : Business & Economics
Languages : en
Pages : 262
Book Description
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Promoting Source Reduction and Recyclability in the Marketplace
Author: Publisher:
ISBN:
Category : Conservation of natural resources
Languages : en
Pages : 156
Book Description
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Author: B. J. DunlapPublisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Bibliographies and Literature of Agriculture
Author: Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
Author: The President's Report to the Board of Regents for the Academic Year ... Financial Statement for the Fiscal Year
Author: University of MichiganPublisher:
ISBN:
Category :
Languages : en
Pages : 622
Book Description
Journal of Marketing
Author: Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 628
Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Journal of Business Research
Author: University of Georgia. College of Business AdministrationPublisher:
ISBN:
Category :
Languages : en
Pages : 418
Book Description