Author: Robert J. HollowayPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 80
Book Description
Consumer Problems and Marketing Patterns in Low-income Neighborhoods: an Exploratory Study
Author: Robert J. HollowayPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 80
Book Description
Marketing and the Low Income Consumer
Author: United States. Task Force on Marketing and the Low-Income ConsumerPublisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76
Book Description
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Author: Howard S. GitlowPublisher: Springer
ISBN: 3319169343
Category : Business & Economics
Languages : en
Pages : 413
Book Description
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing Information Guide
Author: The SAGE Handbook of Social Marketing
Author: Gerard HastingsPublisher: SAGE
ISBN: 144625447X
Category : Business & Economics
Languages : en
Pages : 470
Book Description
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Consumer Sourcebook
Author: Paul WassermanPublisher: Detroit : Gale Research
ISBN:
Category : Business & Economics
Languages : en
Pages : 838
Book Description
Improving Inner-city Marketing
Author: Alan R. AndreasenPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 292
Book Description
Consumer Sourcebook
Author: University of Minnesota Business News
Author: Low-Income Consumers as a Source of Innovation
Author: Aline KrämerPublisher: Springer
ISBN: 365808930X
Category : Business & Economics
Languages : en
Pages : 382
Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.