Consumer Preferences And Satisfaction Levels Towards Luxury Cars PDF Download

Author: Dr.M.s.Narasimhamdr. G. Rama krishna
Publisher: Archers & Elevators Publishing House
ISBN: 938880547X
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Henry Assael
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664

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Book Description
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

Author: Charles River Associates
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 204

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Book Description

Author: Deborah J. MacInnis
Publisher: Routledge
ISBN: 1317469186
Category : Business & Economics
Languages : en
Pages : 536

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Book Description
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

Author: Carol H. Anderson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.

Author: René Y. Darmon
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 994

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Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 782

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Author: Leon G. Schiffman
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 762

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Book Description
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning presented in the first chapter, this model serves as a structural framework for the concepts the building blocks examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 456

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Book Description

Author: Hill
Publisher: Houghton Mifflin
ISBN: 9780618416448
Category : Business & Economics
Languages : en
Pages : 1192

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