Consumer Perceptions of Shopping Channel Attributes and Risk Factors Influencing Apparel Purchases PDF Download

Author: Nicole Cunningham
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 181

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Author: Natalie Bluschke
Publisher: GRIN Verlag
ISBN: 3640885880
Category : Business & Economics
Languages : en
Pages : 60

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Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , course: Marketing, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman’s rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.

Author: Lăcrămioara Radomir
Publisher: Springer Nature
ISBN: 3031345894
Category : Business & Economics
Languages : en
Pages : 586

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This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania. The volume seeks to expand the current research on PLS-SEM and promote the method’s application in the scientific community. It gathers research from scholars in many different fields who work on the advancement of PLS-SEM and who apply the method to explain and predict behavioral phenomena. Researchers today can draw on a wide array of different PLS-SEM-based algorithms, complementary methods, and model evaluation metrics. Tying in with these developments, the first part of this book documents methodological advances of PLS-SEM, which extend the researchers’ current toolbox of methods. The following parts demonstrate state-of-the-art applications of PLS-SEM in various fields such as consumer behavior, hospitality, human resource management, entrepreneurship, and organizational behavior. Special emphasis is placed on studies that apply complementary methods to offer a more nuanced analysis of the research questions.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

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The purpose of the research is to determine the level of disconnect between retail associates and consumers through a comparison of perceptions, attitudes, and opinions of evaluative criteria within the apparel retail purchase environment. Specifically, the research examines the influence of store displays, retail associate product knowledge, retailer return policies, and product attributes on consumers' purchase decision process as described by the research framework, the Consumer Decision Process by Blackwell, Miniard, and Engel (2001). The study provides marketing implications to retailers allowing them to a) adapt marketing mixes and tailor competitive strategies to retain their current target market and b) to better shape training programs in order for retail associates to more accurately meet the needs and demands of consumers, thus leading to a higher level of satisfaction and loyalty. A two-phase methodology is used to collect qualitative perceptions from forty retail associates followed by the collection of quantitative attitudes and opinions of 800 consumers in three different retail channels, department, national chain, and specialty. Data was analyzed using analysis of variance, chi-square analysis, and paired t-tests. Results from the two phases were compared in order to determine similarities and/or differences between retail associates and consumers, as well as to validate or refute previous literature. Similarities in opinions were found in the influence of return policies on consumers' purchase decisions. Whereas, differences in opinions were found in the influence of store displays, retail associate product knowledge and importance of product attributes when making a purchase decision.

Author: Eunkyung Chung
Publisher:
ISBN:
Category :
Languages : en
Pages : 272

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Author: Jing Sun
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Samkhyan Malliyoor Mana
Publisher: GRIN Verlag
ISBN: 3668668345
Category : Business & Economics
Languages : en
Pages : 80

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Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.

Author: Swapna Menthula
Publisher:
ISBN: 9783656351559
Category :
Languages : en
Pages : 52

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Book Description
Scholarly Research Paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market. We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer. Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.

Author: Gerrit Heinemann
Publisher: Springer Science & Business Media
ISBN: 383496378X
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Author: Kerianne Marshall
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 154

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Book Description
E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to examine how the presence of an attractive model's face influences consumer trustworthiness and to explore how men and women differ on their response to the presence of an attractive model's face in an online apparel shopping context. In addition, relationships between perceived trustworthiness, perceived risk, and purchase intention were examined. This study employed a one factor between-subjects' factorial design: Product presentation (presence of face vs. absence of face) by gender (male vs. female). Eight websites were created to closely resemble the design of "real" websites (two websites for each condition). Self-administered questionnaires were used for data collection. The data was collected at Oregon State University in Spring 2009. A convenient sample of 174 undergraduate students was obtained. Using descriptive statistics, linear regression analyses, and univariate analyses of covariance, the present research showed (1) a positive relationship between perceived trustworthiness and purchase intention, (2) a negative relationship between perceived trustworthiness and perceived risk, and (3) a negative relationship between perceived risk and purchase intention. The results also revealed that there was no effect of product presentation on perceived trustworthiness as well as no moderating effect of gender on product presentation and perceived trustworthiness. E-tailers can draw implications from the study to focus on creating perceived trustworthiness in their customers. Relationships showed that perceived trustworthiness is important in reducing perceived risk and increasing purchase intention for consumers. This shows that it is important for e-tailers to find website attributes that invoke trustworthiness in their consumers. Also, researchers can further investigate online product presentation based on the research findings. The present study did not find an effect of the presence or absence of a model's face influence perceived trustworthiness, but there are more model attributes to investigate, including looking at facial attributes, body angles, and model attractiveness.