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Author: Veronica Manlow Publisher: Transaction Publishers ISBN: 1412809037 Category : Social Science Languages : en Pages : 329
Book Description
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.
Author: Veronica Manlow Publisher: Transaction Publishers ISBN: 1412809037 Category : Social Science Languages : en Pages : 329
Book Description
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.
Author: Mildred L. Patten Publisher: Routledge ISBN: 0429871368 Category : Social Science Languages : en Pages : 217
Book Description
Proposing Empirical Research: A Guide to the Fundamentals provides step-by-step instructions for students who will be writing their first research proposal in the social and behavioral sciences and using both quantitative and qualitative methods. The structure of the book enables students to work independently with confidence while writing the first drafts of their proposals. Each major section is divided into short topics and for each topic, students are asked to complete an exercise that leads them toward the goal of preparing a proposal. Numerous illustrative examples throughout the book make the recommendations for proposal writing come alive. In addition, the 10 model proposals provided at the end of the book illustrate proposal writing and provide material for classroom discussions. New to the Sixth Edition: Updates throughout to reflect research and learning in the digital/online environment, e.g., online surveys, digital organization tools, digital recruitment methods for research, and digital databases, records, and archives. Discussion of qualitative methods. Updated references, model proposals, end of chapter exercises etc. Proposing Empirical Research is ideal for use in research methods classes where students write a proposal as a term project, thesis/dissertation preparation classes, senior research seminars where proposing and conducting research is a culminating undergraduate activity, and any graduate-level seminar in which the instructor wants to incorporate a project that will engage students in critical thinking about the content area.
Author: Mehmet Huseyin Bilgin Publisher: Springer ISBN: 3319679139 Category : Business & Economics Languages : en Pages : 389
Book Description
This volume presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016. Its primary goal is to showcase advances in the fields of accounting, auditing, marketing, and human resources in emerging economies. This volume is unique in its special focus on empirical research perspectives from countries such as Lithuania, Russia, and the Visegrád Group (the Czech Republic, Hungary, Poland and Slovakia), among others.
Author: Rosemary Varley Publisher: Bloomsbury Publishing ISBN: 1350340553 Category : Business & Economics Languages : en Pages : 449
Book Description
Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion. With its international approach and features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, this is the go-to guide for students getting to grips with the issues facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes: · A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on 'Fashion Law', highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. · Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.
Author: Constantino Stavros Publisher: Routledge ISBN: 1000733904 Category : Business & Economics Languages : en Pages : 118
Book Description
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.
Author: Colin Combe Publisher: Oxford University Press, USA ISBN: 0199642990 Category : Business & Economics Languages : en Pages : 653
Book Description
This brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both their academic work and their employability, a truly international range of case studies broadens their horizons, and practitioner insights show them how skills are used in the real world.
Author: Zehui Zhan Publisher: Springer Nature ISBN: 249406905X Category : Education Languages : en Pages : 1663
Book Description
This is an open access book. 2022 International Conference on Science Education and Art Appreciation (SEAA 2022) was held on June 24–26, 2022 in Chengdu, China. It aims to encourage exchange of information on research frontiers in different fields, connect the most advanced academic resources in China and abroad, turn research results into industrial solutions, bring together talents, technologies and capital to boost development. The purpose of the conference is to provide an international platform for experts, scholars, engineers and technicians, and technical R&D personnel engaged in related fields such as "Science Education" and "Art Appreciation" , to share scientific research results, broaden research ideas, collide with new ideas, and strengthen academic research, and to explore the key challenges and research directions faced by the development of this field, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.
Author: Leon Schiffman Publisher: Pearson Higher Education AU ISBN: 1486014348 Category : Business & Economics Languages : en Pages : 729
Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author: Steven George Hayes Publisher: CRC Press ISBN: 1482220512 Category : Technology & Engineering Languages : en Pages : 358
Book Description
Materials and Technology for Sportswear and Performance Apparel takes a close look at the design and development of functional apparel designed for high-performance sportswear. Implementing materials, performance, technology, and design and marketing, the book examines this rapidly emerging textile market and outlines future directions and growing trends. The book begins by explaining how a comfort-driven focus has led the industry to embrace knitted fabric as a popular choice of constructional material. Using examples of leading brands, it outlines the basic terminology, structural details, and essential properties appropriate for performance apparel, especially for sportswear. This book describes the differences between woven and knitted structures, provides an understanding of fabric behavior and the characteristics of a functional garment, and outlines the importance of garment fit and consumer perception of garment comfort in its design and development. The authors present key research outcomes on the design and development of functional apparel designed for high-performance sportswear that explore smart materials, impact-resistant fabrics and pressure sensing. They consider the use of 3-D body scanning and its influence on pattern engineering for apparel product development; highlight the widely used fiber types for sportswear and the importance of fiber blends and their performance, and discuss the relevance of fabric structure and its interaction with the human body. The book also presents research on moisture management and temperature regulation and analyzes the performance and development of smart sportswear intended for monitoring health and performance for a range of end uses. A definitive guide detailing the future of functional clothing and sportswear, this book: Describes how to design and develop functional clothing for sportswear Reflects current research outcomes and industry requirements Clarifies with visual illustration, practical examples, and case studies an understanding of techniques and concepts Explores specifics of garment design such as fit, shape, function, fashion and design Focuses on a commitment to designing ethical and sustainable products
Author: Veronica Manlow
Author: Veronica Manlow
Author: Harold H. Kassarjian
Author: Mildred L. Patten
Author: Mehmet Huseyin Bilgin
Author: Rosemary Varley
Author: Constantino Stavros
Author: Colin Combe
Author: Zehui Zhan
Author: Leon Schiffman
Author: Steven George Hayes