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Author: S. L. Rao Publisher: ISBN: 9788185877105 Category : Consumers Languages : en Pages : 308
Book Description
These Four Surveys Of Household Consumption Of Manufactured Goods (1985-1990) Enable An Eppreciation Of Income Changes Over The Years, Show The Changes In Consumption Trends The Penetration Of Goods Into Rural And Low Income Households, The Increasing Dominance Of Branded Goods, The Blurring Of Distortions Between Necessities And Luxuries, And Implications For A Variety Of Issues Including Policies On Excise Duties And Sales Tax. Condition Good.
Author: S. L. Rao Publisher: ISBN: 9788185877105 Category : Consumers Languages : en Pages : 308
Book Description
These Four Surveys Of Household Consumption Of Manufactured Goods (1985-1990) Enable An Eppreciation Of Income Changes Over The Years, Show The Changes In Consumption Trends The Penetration Of Goods Into Rural And Low Income Households, The Increasing Dominance Of Branded Goods, The Blurring Of Distortions Between Necessities And Luxuries, And Implications For A Variety Of Issues Including Policies On Excise Duties And Sales Tax. Condition Good.
Author: Rama Bijapurkar Publisher: Penguin UK ISBN: 935118403X Category : Literary Collections Languages : en Pages : 379
Book Description
What does Consumer India look like in the third decade after liberalization, as India’s GDP approaches its third trillion? In her new book, Rama Bijapurkar, author of the best-selling We Are Like That Only, analyses the complex contours of India’s consumer economy – demand structure, supply environment, income demographics, social and cultural changes and much more – and pinpoints the existing opportunities, the unserved needs, the incorrect assumptions, the minefields of the future and the strategy imperatives needed to ride this next big wave of opportunity. For businesses and investors betting on India’s future, for policymakers and regulators shaping the new India and for all those curious about India’s progress, this is an immensely insightful and utterly realistic assessment of one of the biggest growth markets in the world.
Author: Rama Bijapurkar Publisher: John Wiley & Sons ISBN: 047082199X Category : Business & Economics Languages : en Pages : 249
Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author: Rama Bijapurkar Publisher: Penguin Books India ISBN: 0143065971 Category : Consumers Languages : en Pages : 294
Book Description
Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid
Author: Marri Sreenivasulu Publisher: diplom.de ISBN: 3960676735 Category : Business & Economics Languages : en Pages : 381
Book Description
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
Author: Douglas Bullis Publisher: Bloomsbury Publishing USA ISBN: 0313008094 Category : Business & Economics Languages : en Pages : 310
Book Description
Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them—and not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that.
Author: S. Ramesh Kumar Publisher: Pearson Education India ISBN: 9788131722367 Category : Brand name products Languages : en Pages : 628
Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: S. L. Rao
Author: S. L. Rao
Author: Rama Bijapurkar
Author: Rama Bijapurkar
Author: S. L. Rao
Author: Rama Bijapurkar
Author: S. L. Rao
Author: Marri Sreenivasulu
Author: Dheeraj Sinha
Author: Douglas Bullis
Author: S. Ramesh Kumar