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Author: Linda F. Alwitt Publisher: SAGE Publications, Incorporated ISBN: Category : Business & Economics Languages : en Pages : 216
Book Description
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Author: Alan Gartner Publisher: Elsevier ISBN: 1483149684 Category : Political Science Languages : en Pages : 288
Book Description
Consumer Education in the Human Services: A Social Policy Book focuses on the trends in consumer education and inclusion of the human services sector, aside from budgeting and purchase of goods, among the considerations in consumer education. The selection first offers information on consumers in the service society and consumer education and advocacy, including the service society, activating consumers, and models of consumer education. The text also looks at consumer education from the feminist perspective. Topics include feminist housing, transportation, and medical care. The manuscript ponders on low-income consumers and disabled consumers as enabled producers, as well as facts regarding low-income service consumers and poor consumers in the 1970s. The text also concentrates on health care, self-care and health planning, and costs of medical care. Private insurance discrimination, flaws of family-related insurance coverage, and women and the health delivery system are discussed. The book is a valuable source of information for readers interested in consumer education.