Consumer information handbook PDF Download

Author: Hans B. Thorelli
Publisher: Praeger Publishers
ISBN: 9780275078904
Category : Consumer education
Languages : en
Pages : 526

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Author: Hans Birger Thorelli
Publisher: Greenwood
ISBN:
Category : Reference
Languages : en
Pages : 568

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Author: United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 232

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Book Description

Author: United States. Congress. Senate. Committee on Commerce
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1638

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Author: United States. Department of Commerce
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 148

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Book Description

Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 0029001501
Category : Business & Economics
Languages : en
Pages : 516

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Book Description
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Author: Howard S. Gitlow
Publisher: Springer
ISBN: 3319169343
Category : Business & Economics
Languages : en
Pages : 394

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Book Description
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: John Dawson
Publisher: Routledge
ISBN: 1317598865
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the interest of public policy makers anxious to influence investment, employment and efficiency in the sector. First published in 1982, this book isolates the major trends affecting the main institutions in distribution and contrasts the processes of change amongst the countries and regions of the European Economic Community. Structural change in the industry is related to spatial change in the regions and comparisons made of the varied public policy responses in member countries. An interesting and relevant reissue, this title will be of particular value to economics and business students with an interest in the development of the European consumer and post-industrial Europe.

Author:
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 488

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Author: Gunnar Trumbull
Publisher: Cornell University Press
ISBN: 9780801443824
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
"The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('let the buyer beware') dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic policymaking designed to protect them from the risks and disappointments of the market.... Today, arguably no other economic actor in the advanced industrial countries--not the investor, not the worker, not the welfare recipient--enjoys a more thorough set of legal and institutional protections than the modern consumer when he or she enters the corner store."--from the IntroductionGunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy--product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing--Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers. Trumbull's findings help to clarify distinctive national approaches to recent product crises--including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption.