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Author: Severin Bischof Publisher: Walter de Gruyter GmbH & Co KG ISBN: 311073026X Category : Business & Economics Languages : en Pages : 64
Book Description
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Author: Severin Bischof Publisher: Walter de Gruyter GmbH & Co KG ISBN: 311073026X Category : Business & Economics Languages : en Pages : 64
Book Description
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Author: Severin Bischof Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110730197 Category : Business & Economics Languages : en Pages : 73
Book Description
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Author: Anne Janzer Publisher: Cuesta Park Consulting ISBN: 099962489X Category : Business & Economics Languages : en Pages : 234
Book Description
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Author: Robbie Kellman Baxter Publisher: McGraw Hill Professional ISBN: 1260458717 Category : Business & Economics Languages : en Pages : 266
Book Description
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.
Author: Grant David McCracken Publisher: Indiana University Press ISBN: 9780253206282 Category : Business & Economics Languages : en Pages : 196
Book Description
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Author: Publisher: Xspurts.com ISBN: Category : Business & Economics Languages : en Pages : 84
Book Description
The Next Frontier: Emerging Business Ideas That Will Shape the Future of Entrepreneurship and Innovation Dive into a transformative journey through the cutting-edge concepts and revolutionary ideas that are defining the future of business and technology. "The Next Frontier" explores the dynamic landscape of emerging trends, offering insights into how these innovations are reshaping industries and creating unprecedented opportunities. From the rise of AI-driven enterprises to the impact of blockchain beyond cryptocurrency, this book unveils how technological advancements are driving change across various sectors. Discover the potential of quantum computing, the evolution of renewable energy solutions, and the role of biotech in modern medicine. With a focus on practical applications and visionary thinking, this guide equips entrepreneurs and innovators with the knowledge to navigate and capitalize on the rapidly evolving business environment. Chapters Include: The Rise of AI-Driven Enterprises Harnessing the Power of Quantum Computing Green Technologies and Sustainable Innovations The Revolution of Remote Work and Digital Nomadism Blockchain Beyond Cryptocurrency Health Tech: Transforming Healthcare with Innovation The Future of E-commerce: Personalization and Beyond Smart Cities and Urban Technological Advancements The Evolution of Renewable Energy Solutions Ethical AI and the Quest for Responsible Innovation Virtual and Augmented Reality: Shaping New Realities The Gig Economy: Redefining Work and Employment Autonomous Vehicles and the Future of Transportation The Role of Biotech in Modern Medicine Crowdsourcing and Collaborative Innovation The Impact of 3D Printing on Manufacturing and Design Disruptive Fintech Solutions for a New Financial Era Emerging Trends in Consumer Behavior The Rise of Regenerative Agriculture Innovations in Educational Technology Space Exploration and Commercial Ventures The Intersection of Neuroscience and Entrepreneurship Digital Privacy and Data Protection Innovations The Growth of Subscription-Based Business Models The Transformation of Traditional Industries through Tech
Author: Sally Morris Publisher: Cambridge University Press ISBN: 1107020859 Category : Business & Economics Languages : en Pages : 481
Book Description
An up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print.
Author: Michael Buttkus Publisher: Springer ISBN: 3030127303 Category : Business & Economics Languages : en Pages : 439
Book Description
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.
Author: Severin Bischof
Author: Severin Bischof
Author: Severin Bischof
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Author: Anne Janzer
Author: Robbie Kellman Baxter
Author: Grant David McCracken
Author: 
Author: Sally Morris
Author: Michael Buttkus
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