Author: M. Sadiq SohailPublisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
This paper examines the c ...
Consumer Evaluation of Products Made in China
Author: M. Sadiq SohailPublisher:
ISBN:
Category :
Languages : en
Pages : 12
Book Description
This paper examines the c ...
Chinese Consumers' Evaluation of Domestic and Foreign Products
Author: Yuze GaoPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Although COO has been a topic of central interest in international marketing research, most work has focused on consumers in western countries. The concept of product usage experience, though often implied in COO research, has yet to be investigated more directly and explicitly. The goal of the study is to examine the relationships among COO perceptions, product usage experience and purchase intention among Chinese consumers. The study examined two kinds of product usage experiences (usage variety and frequency) pertaining to products (products in general and laptop computers in specific) made in two countries (America and China). Empirical data gathered from a survey were used to test two sets of research hypotheses pertaining to America and China respectively. The results supported the hypothesized interactions between COO ratings and product usage experiences in predicting purchase intention of American products among Chinese consumers. The interactions between COO ratings and usage experience in predicting purchase intention of Chinese products among Chinese consumers were partially supported.
Poorly Made in China
Author: Paul MidlerPublisher: John Wiley & Sons
ISBN: 1118004205
Category : Business & Economics
Languages : en
Pages : 278
Book Description
An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs. U.S. importers don’t stand a chance, Midler explains, against savvy Chinese suppliers who feel they have little to lose by placing consumer safety at risk for the sake of greater profit. This is a lively and impassioned personal account, a collection of true stories, told by an American who has worked in the country for close to two decades. Poorly Made in China touches on a number of issues that affect us all.
Brand Name Vs. Country Image Effects
Author: Xiaohong HuProduct Evaluation Within China
Author: Charles Chin Chiu TamPublisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 530
Book Description
This research explored the relationship between product evaluation processes and the cultural orientations of consumers from different regions of China. Specifically, it examined (i) if differences exist in the product evaluation characteristics of consumers from different regions of China; (ii) if differences exist in the cultural orientations of consumers from different regions of China, and (iii) if the differences in cultural orientations among Chinese consumers are associated with differences in product evaluation processes. By increasing our understanding of product evaluation behaviour across different regions within China, the current research has contributed to both business and theory. Further, it examines the link between culture and product evaluation, a subject which is frequently treated as implicit in studies of international consumer behaviour. -- The study was based on Hofstede's cultural framework consisting of both etic (power distance, uncertainty avoidance, individualism-collectivism and masculinity-femininity) and emic (long- vs short-term orientation) dimensions. The five cultural indices (PDI, UAI, IDV, MAS, LTO) from Hofstede's framework were adopted as measures of the five corresponding cultural dimensions. -- From a sample survey of consumers in three diverse Chinese locations (Hong Kong, Shanghai and Chongqing), groups displaying varying levels on Hofstede's cultural indices were examined for differences, if any, in their product evaluation processes. Domestic air-conditioner was chosen as a hypothetical product. Data were analysed using quantitative techniques including ANOVA and SEM. Two models were developed in this research: the product evaluation model and the product evaluation cultural model. -- The research produced two main findings. First, Chinese groups, categorised by cities, show significant differences in their product evaluation characteristics. Second, there are significant differences among Chinese groups categorised by cities in two cultural dimensions, UAI and LTO, and marginal differences for PDI, while no significant differences could be measured for the remaining two dimensions of IDV and MAS. Possible interpretations of these results are that the differences in product evaluation could be linked to the differences in cultural value orientations, or that there could be differences in product evaluation characteristics among different cultural groups. However, groups of Chinese consumers in this study displaying differences in Hofstede's cultural dimensions do not differ significantly in their product evaluation processes, suggesting that, for the products and locations studied in this researh, the differences in culture are not associated with differences in product evaluation. An alternative interpretation of the results is that, if cultural differences can explain the differences in product evaluation processes, these differences are not measurable by applying Hofstede's five-dimensional culture model using the current research methodology and conditions. Implications for management and for future research are also discussed.
China Made
Author: Karl GerthPublisher: BRILL
ISBN: 1684173868
Category : History
Languages : en
Pages : 470
Book Description
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
ICEMME 2022
Author: Nikolaos FrerisPublisher: European Alliance for Innovation
ISBN: 1631903853
Category : Business & Economics
Languages : en
Pages : 2592
Book Description
It is our great pleasure to have you at the 2022 4th International Conference on Economic Management and Model Engineering (ICEMME 2022), which was held in Nanjing, China from November 18th to 20th (virtual event). It is an international forum for academic communications between experts and scholars in the fields of economic management and model engineering. The main objective of ICEMME 2022 is to provide a platform to deliberate latest developments and future directions in the fields of economic management and model engineering. The conference provided opportunities for the delegates to exchange research ideas and scientific information, and established business or research relations for all participants to find global partners for future collaboration.
Social Identity, Intergroup Conflict, and Conflict Reduction
Author: Richard D. AshmorePublisher:
ISBN: 9780195350289
Category : Psychology
Languages : en
Pages : 292
Book Description
Game theory has revolutionized the study of animal behavior. The fundamental principle of evolutionary game theory--that the strategy adopted by one individual depends on the strategies exhibited by others--has proven a powerful tool in uncovering the forces shaping otherwise mysterious behaviors. In this volume, the first since 1982 devoted to evolutionary game theory, leading researchers describe applications of the theory to diverse types of behavior, providing an overview of recent discoveries and a synthesis of current research. The volume begins with a clear introduction to game theory a.
Interdisciplinary Relationships in the Social Sciences
Author: Muzafer SherifPublisher: Routledge
ISBN: 1351512021
Category : Social Science
Languages : en
Pages : 377
Book Description
Interdisciplinary collaboration in the social sciences is obviously essential to scientifi c progress, but discontent and practical diffi culties hinder collaboration in research and training. Many of the problems arise from the failure in the separate disciplines to understand the basis on which collaboration is necessary and possible. In an eff ort to shed light on the situation, these original essays by eminent scholars-economists, geographers, psychologists, political scientists,sociologists, anthropologists, and others-demonstrate eff ective means of achieving interdisciplinary coordination in studying human behavior and delineating promising areas-for cooperative research. Th e book provides a sophisticated guide to the nature of knowledge in social science as applied to its core disciplines.
Country of Origin Effect
Author: Isaac CheahPublisher: Routledge
ISBN: 0429535651
Category : Business & Economics
Languages : en
Pages : 132
Book Description
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.