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Author: Geraldine Rosa Henderson Publisher: Bloomsbury Publishing USA ISBN: 144083377X Category : Business & Economics Languages : en Pages : 221
Book Description
This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.
Author: Geraldine Rosa Henderson Publisher: Bloomsbury Publishing USA ISBN: 144083377X Category : Business & Economics Languages : en Pages : 221
Book Description
This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.
Author: Robert C. Blattberg Publisher: Harvard Business Press ISBN: 9780875847641 Category : Business & Economics Languages : en Pages : 228
Book Description
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
Author: David Blanke Publisher: Rowman & Littlefield ISBN: 0739172190 Category : Business & Economics Languages : en Pages : 196
Book Description
In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was--or at least should be--the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country's transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.
Author: Yi (Tom) Cai Publisher: Cognella Academic Publishing ISBN: 9781626617964 Category : Business & Economics Languages : en Pages : 280
Book Description
The anthology "Consumer Rights: Issues and Challenges" contains cutting-edge research and critical reviews dealing with consumer economics. The material shows how an understanding of basic economics concepts and analytical tools can help consumers make sound financial decisions. The reader is organized around issues confronting typical American consumers, such as advertising practices to beware of, tips for resolving consumer complaints, car loans vs. car leases, budgeting, and earning and maintaining a good credit score. Later chapters provide a different perspective on consumer choice by addressing topics such as consumers and sustainability, and globalization vs. localization. For each topic students will learn about the macro-level research, as well as current research on consumers' decisions. A series of case studies tracing the life of a couple trying to appropriately allocate their financial resources and make economics decisions provides real-world examples of consumer choices and analysis of those choices. Knowledgeable and practical, "Consumer Rights" is appropriate for upper level undergraduate courses in family and consumer sciences. It can also be used in general education courses focusing on becoming an informed consumer. Yi Cai earned both his M.S. and his Ph.D. in housing and consumer economics from the University of Georgia. He is an associate professor of family and consumer sciences in the College of Health and Human Development at California State University, Northridge. Dr. Cai's teaching interests include consumer rights, consumer economics, family economics, and family financial issues. His primary research interests center on consumer behavior and financial literacy, specifically consumer on-line decision-making and behavior, financial risk tolerance, and the international perspective on financial planning and education.
Author: Clara MacCarald Publisher: Cavendish Square Publishing, LLC ISBN: 1978514336 Category : Young Adult Nonfiction Languages : en Pages : 80
Book Description
In 1962, President John F. Kennedy described consumer rights in what came to be known as the Consumer Bill of Rights. Since then, as the world has expanded and changed, so have our rights as consumers. Readers explore food and drug acts that keep us safe and healthy, as well as fair trade and road safety. Sometimes the government sides with consumers. Other times it sides with industries, rolling back regulations that keep us all safe. What rights do we have as consumers? Empower your readers to find the answers.
Author: Omri Ben-Shahar Publisher: Oxford University Press ISBN: 0197522831 Category : Law Languages : en Pages : 257
Book Description
We live in a world of one-size-fits-all law. People are different, but the laws that govern them are uniform. "Personalized Law"---rules that vary person by person---will change that. Here is a vision of a brave new world, where each person is bound by their own personally-tailored law. "Reasonable person" standards would be replaced by a multitude of personalized commands, each individual with their own "reasonable you" rule. Skilled doctors would be held to higher standards of care, the most vulnerable consumers and employees would receive stronger protections, age restrictions for driving or for the consumption of alcohol would vary according the recklessness risk that each person poses, and borrowers would be entitled to personalized loan disclosures tailored to their unique needs and delivered in a format fitting their mental capacity. The data and algorithms to administer personalize law are at our doorstep, and embryos of this regime are sprouting. Should we welcome this transformation of the law? Does personalized law harbor a utopic promise, or would it produce alienation, demoralization, and discrimination? This book is the first to explore personalized law, offering a vision of law and robotics that delegates to machines those tasks humans are least able to perform well. It inquires how personalized law can be designed to deliver precision and justice and what pitfalls the regime would have to prudently avoid. In this book, Omri Ben-Shahar and Ariel Porat not only present this concept in a clear, easily accessible way, but they offer specific examples of how personalized law may be implemented across a variety of real-life applications.
Author: Nicolette Parisi Publisher: DK Publishing (Dorling Kindersley) ISBN: 9780789471734 Category : Business & Economics Languages : en Pages : 76
Book Description
Becoming an educated and satisfied consumer can make your life considerably easier. By building a solid foundation of knowledge, you put yourself in position to know when and how to defend your consumer rights. In Understanding Consumer Rights you will find vital information to help you make sense of your rights. This book gives you a first step toward many important concepts, breaks them down into manageable parts, and provides some simple tools you need to help you try to get a fair deal. smart tips help you recognize pitfalls and take advantage of opportunities-whether through the Internet or at your corner store. Increased interest in do-it-yourself money management is a defining trend of our modern world, and the DK Essential Finance series provides the perfect personal finance library to help take advantage of this phenomenon. These outstanding guides provide a practical and impartial resource to guide you through important financial decisions. Useful questionnaires pinpoint one's financial status while easy-to-use charts and graphs help track cash flow, cut through the complexities of financial lingo, and gain the confidence needed to build real financial security. Readers can learn to invest online, live debt free, plan for retirement, or pay for a child's education.
Author: Wendy Reiboldt Publisher: Bloomsbury Publishing USA ISBN: Category : Law Languages : en Pages : 1138
Book Description
Designed to empower readers to advocate for themselves and others, this wide-ranging encyclopedia reveals a surprising range of resources and options that consumers have at their disposal. The only book of its kind, this two-volume, alphabetically arranged reference covers a broad array of topics related to consumer rights, including those of interest to often-overlooked populations such as older adults, veterans, and the homeless. Specific entries address critical areas including food and product safety, housing, health care, the financial industry, the automobile industry, and telecommunications. The encyclopedia reviews the historical development of the consumer movement, examines beliefs and values that drive the movement, and identifies agencies and laws intended to safeguard consumers. Expert contributors discuss key current issues as well as those likely to arise in the future. Vignettes and case studies are used throughout, and various, sometimes contrasting viewpoints are shared to help readers better understand the content. Related topics are easily discovered through a "see also" list, and additional readings are provided at the end of each entry.
Author: Garth Hallberg Publisher: John Wiley & Sons ISBN: 9780471120049 Category : Business & Economics Languages : en Pages : 340
Book Description
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Author: Theo Lieven Publisher: Springer ISBN: 3319602195 Category : Business & Economics Languages : en Pages : 276
Book Description
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Author: Geraldine Rosa Henderson
Author: Geraldine Rosa Henderson
Author: Robert C. Blattberg
Author: David Blanke
Author: Yi (Tom) Cai
Author: Clara MacCarald
Author: Omri Ben-Shahar
Author: Nicolette Parisi![Consumer Survival [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/8RjOEAAAQBAJ?fife=w80-h100)
Author: Wendy Reiboldt
Author: Garth Hallberg
Author: Theo Lieven