Consumer Education (RLE Consumer Behaviour) PDF Download

Author: Marion Giordan
Publisher: Routledge
ISBN: 131755843X
Category : Business & Economics
Languages : en
Pages : 111

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Book Description
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.

Author: Marion Giordan
Publisher: Routledge
ISBN: 1317558448
Category : Business & Economics
Languages : en
Pages : 92

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Book Description
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.

Author: Gordon R. Foxall
Publisher: Routledge
ISBN: 1317565908
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Author: Barrie Gunter
Publisher: Routledge
ISBN: 1317565843
Category : Business & Economics
Languages : en
Pages : 191

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Book Description
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Author: John Dawson
Publisher: Routledge
ISBN: 0415540356
Category : Commercial geography
Languages : en
Pages : 249

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Book Description
This title surveys and sets in context the wide range of research work that has been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications.

Author: Curtis Newbold
Publisher: SAGE Publications
ISBN: 1071872052
Category : Language Arts & Disciplines
Languages : en
Pages : 826

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Book Description
Business and Professional Communication: A Human-Centered Approach, First Edition prepares students to succeed in today’s workplace defined by changing technology, a diversifying workforce, and an increase in remote and hybrid work. Authors Curtis Newbold and Jessie Lynn Richards help students see that business communication is more than just a series of documents, meetings, and presentations – it’s a human-centered process that requires a holistic understanding of communication across modes and contexts. With accessibility and inclusion leading the way, Business and Professional Communication encourages students to be more conscientious, purposeful, and ethical in the way they communicate at work and beyond.

Author: group of authors
Publisher: Czech Institute of Academic Education
ISBN: 8088203031
Category : Business & Economics
Languages : en
Pages : 331

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Book Description
International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017

Author: Michael R. Solomon
Publisher:
ISBN: 9780137865093
Category :
Languages : en
Pages : 0

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Book Description

Author: Susan A. Ambrose
Publisher: John Wiley & Sons
ISBN: 0470617608
Category : Education
Languages : en
Pages : 336

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Book Description
Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

Author: Harald Mey
Publisher: Routledge
ISBN: 1317651871
Category : Social Science
Languages : en
Pages : 347

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Book Description
This is an important account of the development of the ‘field-theory’ approach in the social sciences. Harald Mey concentrates on the writers from the 1930s to the present day who have used this approach to the study of the individual and of society, and gives a clear exposition of such ‘field-theory’ application in its many differing forms. In addition, the author shows how a concept which was initially useful in the physical sciences came to be used first by psychologists, and subsequently by sociologists and others in related disciplines, in their search for answers to the problems presented by the study of society. Mey describes how the use of the ‘field-theory’ perspective has fared when applied to specific areas of social research – education, personal relationships, group behaviour. He also compares the ‘field-theory’ approach to the study of societies with the structural/functional approach, and explains why he believes ‘field-theory’ has a number of advantages over the structural/functional approach, especially when it comes to the dynamic problem of social change.