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Author: Gale Group Publisher: Gale Cengage ISBN: 9780863388651 Category : Languages : en Pages : 0
Book Description
This directory provides volume and value market size data for Eastern Europe from 1993 to 1998 for more than 330 consumer product sectors. All data is presented in easy-to-read tables, and expressed in national currencies and US dollars or standard volume units such as kilograms or litres. Socio-economic trends such as population figures, income, imports, exports and tourism are covered, and there are full contact details for all major sources of research. The countries covered include: Bulgaria; Czech Republic; Hungary; Poland; Romania; Russia; Slovakia; and the Ukraine.
Author: Euromonitor Publications Publisher: Euromonitor Publications ISBN: 9781842641378 Category : Business & Economics Languages : en Pages : 784
Book Description
Now in its 9th edition, this invaluable title provides hard-to-find volume and value market size data for over 320 products along with an overview of key socio-economic parameters. The systematic, clear presentation of the information allows you to compare and track trends easily across eight countries.
Author: Magdalena Eriksroed-Burger Publisher: Springer Nature ISBN: 303120204X Category : History Languages : en Pages : 312
Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.