Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Consumer Eastern Europe PDF full book. Access full book title Consumer Eastern Europe by Euromonitor International PLC. Download full books in PDF and EPUB format.
Author: Euromonitor International PLC Publisher: Euromonitor International ISBN: 9781842644362 Category : Business & Economics Languages : en Pages : 600
Book Description
Country-by-country profiles examine important marketing parameters, including demographics, economic indicators, advertising and media access, consumer expenditure and retail distribution in Eastern Europe.
Author: Euromonitor International PLC Publisher: Euromonitor International ISBN: 9781842644362 Category : Business & Economics Languages : en Pages : 600
Book Description
Country-by-country profiles examine important marketing parameters, including demographics, economic indicators, advertising and media access, consumer expenditure and retail distribution in Eastern Europe.
Author: Magdalena Eriksroed-Burger Publisher: Springer Nature ISBN: 303120204X Category : History Languages : en Pages : 312
Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author: Tomek E. Jankowski Publisher: New Europe Books ISBN: 0985062339 Category : History Languages : en Pages : 853
Book Description
Eastern Europe! is a brief and concise (but informative) introduction to Eastern Europe and its myriad customs and history. When the legendary Romulus killed his brother Remus and founded the city of Rome in 753 BCE, Plovdiv -- today the second-largest city in Bulgaria -- was already thousands of years old. Indeed, London, Paris, Berlin, Vienna, Madrid, Brussels, Amsterdam are all are mere infants compared to Plovdiv. This is just one of the paradoxes that haunts and defines the New Europe, that part of Europe that was freed from Soviet bondage in 1989 which is at once both much older than the modern Atlantic-facing power centers of Western Europe while also being in some ways much younger than them. Even those knowledgeable about Western Europe often see Eastern Europe as terra incognita, with a sign on the border declaring "Here be monsters." This book is a gateway to understanding both what unites and separates Eastern Europeans from their Western brethren, and how this vital region has been shaped by, but has also left its mark on, Western Europe, Central Asia, the Middle East and North Africa. Ideal for students, businesspeople, and those who simply want to know more about where Grandma or Grandpa came from, Eastern Europe! is a user-friendly guide to a region that is all too often mischaracterized as remote, insular, and superstitious. Illustrations throughout include: 40 photos, 40 maps and 40 figures (tables, charts, etc.) From the Trade Paperback edition.
Author: V H Kirpalani Publisher: Routledge ISBN: 1135696306 Category : Business & Economics Languages : en Pages : 246
Book Description
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
Author: Gale Group Publisher: Gale Cengage ISBN: 9780863388651 Category : Languages : en Pages : 0
Book Description
This directory provides volume and value market size data for Eastern Europe from 1993 to 1998 for more than 330 consumer product sectors. All data is presented in easy-to-read tables, and expressed in national currencies and US dollars or standard volume units such as kilograms or litres. Socio-economic trends such as population figures, income, imports, exports and tourism are covered, and there are full contact details for all major sources of research. The countries covered include: Bulgaria; Czech Republic; Hungary; Poland; Romania; Russia; Slovakia; and the Ukraine.
Author: Euromonitor Publications Publisher: Euromonitor Publications ISBN: 9781842641378 Category : Business & Economics Languages : en Pages : 784
Book Description
Now in its 9th edition, this invaluable title provides hard-to-find volume and value market size data for over 320 products along with an overview of key socio-economic parameters. The systematic, clear presentation of the information allows you to compare and track trends easily across eight countries.
Author: Barbara Grabiwoda Publisher: Cambridge University Press ISBN: 1009117750 Category : Business & Economics Languages : en Pages : 115
Book Description
Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations.
Author: Euromonitor International PLC
Author: Euromonitor International PLC
Author: Magdalena Eriksroed-Burger
Author: Tomek E. Jankowski
Author: V H Kirpalani
Author: Gale Group
Author: Milan Tuček
Author: Euromonitor Publications
Author: BIA
Author: Barbara Grabiwoda
Author: Gale Group