Consumer Decision-making Styles and Retail Patronage PDF Download

Author: Elizabeth Helen Bratthauar
Publisher:
ISBN:
Category :
Languages : en
Pages : 132

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Author: Kim Peterson
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 378

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Author: Torben Hansen
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.

Author: Willard Blake Foster
Publisher:
ISBN:
Category :
Languages : en
Pages : 210

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Author: William R. Darden
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

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Includes bibliographical references and index

Author: Howard Lawrence Isaacson
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 100

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Author: Charles Glenn Walters
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 632

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Author: Young A. Park
Publisher:
ISBN:
Category :
Languages : en
Pages :

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As one of the factors influencing consumers purchase behavior, decision-making styles are crucial for understanding consumer shopping behavior and for developing successful marketing strategies. Decision-making styles have been mainly viewed as a relatively enduring consumer personality that seldom changes even when applied to different goods and situations. Recently, a study showed that consumer decision-making styles are influenced by product type, suggesting that decision-making styles are individual response patterns in a specific decision context rather than personality trait based. Despite extensive research regarding consumer decision making styles, relatively little attention has been paid to identify whether consumer decision-making styles are truly personality trait based or context-dependent. Thus, this work challenged the theory that decision-making styles are personality trait based and investigated whether decisionmaking styles are context dependent. Three independent studies, focusing on extending our knowledge regarding consumer decision-making styles, were conducted. The first study examined whether consumer decision-making styles depend on channel type (online versus offline channels). In addition, it explored new types of decision-making styles which better represent current consumer needs and preferences. Study results supported previous arguments suggesting that decision-making styles are not personality trait based but vary across contexts. Results also demonstrated the need to continuously observe consumers0́9 decision-making styles and capture emerging new styles. The second study explored whether product characteristics, specifically intangibility and non-standardization, influence consumer decision-making styles in an online context. At the same time, this study examined whether there is any interaction effect between product type and product involvement. The results showed that certain types of online decision-making styles are influenced by product type. The results also showed that product involvement has an important role in influencing online decision-making styles. The third study investigated whether consumer online decision-making styles influence loyalty toward online travel agencies. The results of the study provide support for five out of eleven hypotheses, indicating that consumers0́9 online decision-making styles significantly influence loyalty toward online travel agencies. Finally, the overall findings, limitations of the studies, agenda for future research, and practical and theoretical implications were discussed.

Author: Frank M. Andrews
Publisher: Springer Science & Business Media
ISBN: 1468422537
Category : Social Science
Languages : en
Pages : 462

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This is a study about perceptions of well-being. Its purpose is to investigate how these perceptions are organized in the minds of different groups of American adults, to find valid and efficient ways of measuring these percep tions, to suggest ways these measurement methods could be implemented to yield a series of social indicators, and to provide some initial readings on these indicators; i.e., some information about the levels of well-being perceived by Americans. The findings are based on data from more than five thousand Americans and include results from four separate representative samplings of the American population. One of the ways our research is unusual is that it includes a major methodological component. Typical surveys involve a modest effort at instru ment development, the application of the instrument to a group of respondents, and an analysis of the resulting data that mainly describes the people studied. Our work, however, was implemented in a series of sequential cycles, each of which consisted of conceptual development, instrument design, data collection, analysis, and interpretation. Ideas and findings generated in prior cycles affected the design of subsequent cycles.

Author: Manoj Kumar Dash
Publisher: Springer Nature
ISBN: 9811935939
Category : Business & Economics
Languages : en
Pages : 187

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Book Description
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.