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Author: J. Sinclair Publisher: Springer ISBN: 1137116862 Category : Social Science Languages : en Pages : 332
Book Description
How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.
Author: J. Sinclair Publisher: Springer ISBN: 1137116862 Category : Social Science Languages : en Pages : 332
Book Description
How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.
Author: Sergio Delgado Moya Publisher: University of Texas Press ISBN: 1477314377 Category : Social Science Languages : en Pages : 300
Book Description
In the decades following World War II, the creation and expansion of massive domestic markets and relatively stable economies allowed for mass consumption on an unprecedented scale, giving rise to the consumer society that exists today. Many avant-garde artists explored the nexus between consumption and aesthetics, questioning how consumerism affects how we perceive the world, place ourselves in it, and make sense of it via perception and emotion. Delirious Consumption focuses on the two largest cultural economies in Latin America, Mexico and Brazil, and analyzes how their artists and writers both embraced and resisted the spirit of development and progress that defines the consumer moment in late capitalism. Sergio Delgado Moya looks specifically at the work of David Alfaro Siqueiros, the Brazilian concrete poets, Octavio Paz, and Lygia Clark to determine how each of them arrived at forms of aesthetic production balanced between high modernism and consumer culture. He finds in their works a provocative positioning vis-à-vis urban commodity capitalism, an ambivalent position that takes an assured but flexible stance against commodification, alienation, and the politics of domination and inequality that defines market economies. In Delgado Moya’s view, these poets and artists appeal to uselessness, nonutility, and noncommunication—all markers of the aesthetic—while drawing on the terms proper to a world of consumption and consumer culture.
Author: Philip Musgrove Publisher: Washington, D.C. : The Brookings Institution ISBN: Category : Business & Economics Languages : en Pages : 400
Book Description
Economic research study of consumer behaviour in Latin America - analyses family budget data collected in 10 urban areas and 5 countries (Colombia, Chile, Peru, Venezuela and Ecuador), describes family income distribution, and household characteristics determining consumption patterns and standard of living. References and statistical tables.
Author: M. Marinov Publisher: Springer ISBN: 0230511856 Category : Social Science Languages : en Pages : 208
Book Description
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author: Lawrence B. Glickman Publisher: Cornell University Press ISBN: 9780801484865 Category : Business & Economics Languages : en Pages : 436
Book Description
This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.
Author: Lori Madden Publisher: Createspace Independent Publishing Platform ISBN: 9781451566024 Category : Business etiquette Languages : en Pages : 0
Book Description
At a time when Hispanics comprise the fastest growing demographic in the United States and when globalization forces U.S. businesses to look over our southern borders to partner with Latin American businesses, this practical guide to improving working relationships between Anglos and Latinos is critical and timely. Inside the reader will learn how cultural differences influence behaviors and how to take concrete steps to enhance business opportunities with Latin Americans within the U.S. and abroad. It's the perfect resource for U.S. professionals, retailers and social service workers dealing with Spanish-speaking customers, clients and employees in their offices, at their shops and at their jobs. For business executives and entrepreneurs looking to expand into Latin America, it is a must-read before traveling so to avoid serious mistakes that may jeopardize potential partnerships. It is filled with useful tips and executable action points and it is sure to stimulate the reader to create his or her own ideas.
Author: Anna Cristina Pertierra Publisher: Routledge ISBN: 0429757050 Category : Social Science Languages : en Pages : 198
Book Description
Media Cultures in Latin America updates and expands contemporary global understandings of the region’s media and cultural research. Drawing on forty years of contributions made by Latin American cultural studies to the global media research, the book connects this history to newly developing work that has yet to be given deep consideration in anglophone scholarship. The authors emphasise themes that are key to media and cultural scholarship: distinctive from other world regions, these intellectual debates have been central to how media and communication is studied and produced in Latin America. This approach provides students and scholars with a better framework for engaging with Latin American research beyond the specificities of just one place or one kind of cultural product or technology. The book is an essential read for upper level undergraduate and postgraduate students of media studies, anthropology, cultural studies, communication studies, and Latin American studies. It will also be of interest to students and scholars learning about human rights, environmental, indigenous and political activism.
Author: Arthur A. Natella, Jr. Publisher: McFarland ISBN: 0786451483 Category : Social Science Languages : en Pages : 210
Book Description
This book details many aspects of Latin American culture as experienced by millions of people living in Central and South America. The author argues that despite early and considerable European influences on the region, indigenous Latin American traditions still characterize much of the social and artistic heritage of the Latin American countries. Several chapters provide detailed accounts of daily life, including descriptions of contemporary dress, mealtime traditions, transportation, and traditional ways of conducting business. Other chapters focus on the cultural significance of the popular music, art, and literature prevalent in each Latin American country. Instructors considering this book for use in a course may request an examination copy here.
Author: Felipe Korzenny Publisher: Routledge ISBN: 1136398708 Category : Business & Economics Languages : en Pages : 351
Book Description
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author: J. Sinclair
Author: J. Sinclair
Author: Sergio Delgado Moya
Author: Philip Musgrove
Author: Arnold J. Bauer
Author: M. Marinov
Author: Lawrence B. Glickman
Author: Lori Madden
Author: Anna Cristina Pertierra
Author: Arthur A. Natella, Jr.
Author: Felipe Korzenny