Consumer Behaviour towards Consumer Durable Goods PDF Download

Author: Dr. N. Ratna Kishor
Publisher: Archers & Elevators Publishing House
ISBN: 938324108X
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Dr. N. Ratna Kishor
Publisher: Archers & Elevators Publishing House
ISBN: 9383241144
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Michel Kostecki
Publisher: Springer Science & Business Media
ISBN: 1475728190
Category : Business & Economics
Languages : en
Pages : 156

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Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.

Author: Angus Deaton
Publisher: Cambridge University Press
ISBN: 9780521296762
Category : Business & Economics
Languages : en
Pages : 468

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For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.

Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628

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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Author: Canada. Industry Canada
Publisher: Industry Canada
ISBN:
Category : Canada
Languages : en
Pages : 32

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Consumer durable goods cover a wide range of sectors and subsectors in the Canadian economy. For the purposes of this discussion, consumer durable goods have been grouped to include the following selected categories: furniture and fixtures, hardware, sporting goods, and toys and games. Together, this group represents an important segment of the Canadian economy, employing 56, 000 people and exporting $2.3 billion worth of goods annually. This document presents statistical tables on industry and Uruguay Round.

Author: Dr. M.B.M. Ismail
Publisher: Alborear (OPC) Pvt. Ltd.
ISBN: 819466604X
Category : Antiques & Collectibles
Languages : en
Pages : 162

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It is our pleasure to present the proceedings of the International Conference that was held on 1 st and 2nd March 2023 at Department of Commerce, B.S. Abdur Rahman Crescent Institute of Science and Technology, Vandalur, Chennai. This conference provided a platform for researchers, academics, professionals, and industrialist from various fields to come together and share their research findings, innovative ideas, and experiences. The theme of the conference was "Management, Accounting, Banking, Economics and Business Research for Sustainable Development”, which attracted a diverse range of research papers, presentations and active participations. The conference was a great success, and we received an overwhelming response from participants across the globe. The conference proceedings contain papers that have been thoroughly reviewed by a panel of experts in their respective fields. These papers have undergone a rigorous peer-review process to ensure their quality and relevance to the conference theme. The proceedings cover a wide range of topics, including but not limited to the field of commerce. The papers presented in these proceedings reflect the latest developments and advancements in the field. They provide valuable insights and offer practical solutions to real-world problems. The proceedings also serve as an excellent reference for researchers, scholars, and practitioners who are interested in pursuing further research in the field.

Author: Tran Van Hoa
Publisher: Routledge
ISBN: 1351960679
Category : Business & Economics
Languages : en
Pages : 169

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This book considers recent advances in household economics, consumer behaviour and economic policy and examines their interrelationship and impact on growth, development, trade and welfare policy in world economies in the 21st century. Researched and written by authorities in these emerging areas from North America, the European Union and Australia/Oceania, the book has the timely advantage of bringing together in one place the development of diverse concepts and important applications in these areas. It is a must-have for academics, and will be used on advanced courses on household economics and production, demand analysis, economic policy, social security and welfare economics. It will also be of interest to trade and welfare policy-makers world-wide.

Author: Dr Reshma Nikhat
Publisher: Zenon Academic Publishing
ISBN: 9385886126
Category : Business & Economics
Languages : en
Pages : 150

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A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi Your most unhappy customers are your greatest source of learning. And they give us feedback on the areas we have to improve and shows our weaknesses. According to Henry Ford It is the customer who pays the wages. And the more you engage with customers the clearer things become and the easier it is to determine what you should be doing. John Russell, President, Harley Davidson Retail is a customer business. You’re trying to take care of the customer—solve something for the customer. And A company’s survival depends not what they produce but how they sell and supply it to the final customers with ease ,Emerging strategies has to be adopted as it is a period of globalization ,by building the relationship and working as a unified team to know about the behavioral pattern of consumers in the decision making, the current scenario ,the service expectations of the customers and the marketing strategies to be adopted accordingly. Keeping this in mind this book is published which would become a guide to indispensable organized retail outlets. This book is the outcome of the efforts of few years of observation and study of the author detailing the various areas. The Author has made a sincere effort to cover the various parameters and make this book meaningful, understandable, easy and complete but even all areas might not have been covered and also the findings might be limited to few areas which cannot be generalized. Improvements and suggestions will be gratefully acknowledged.

Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490

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