Author: Lincoln Harold ClarkPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 376
Book Description
Consumer Behavior: Household decision-making
Author: Lincoln Harold ClarkPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 376
Book Description
Household Decision-making
Author: Consumer Behavior
Author: Charles Glenn WaltersPublisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 632
Book Description
Consumer Behavior
Author: An Exploratory Model of Household Decision-making as Applied to Investigation of Decision Situations in a Household Durables Purchasing Context
Author: Rhea Vivian ShieldsPublisher:
ISBN:
Category : Decision making
Languages : en
Pages : 374
Book Description
Marketing to the Changing Household
Author: Mary Lou RobertsPublisher:
ISBN:
Category : Law
Languages : en
Pages : 384
Book Description
Family Roles and Social Influences on Buying Decision Making
Author: NafeesPublisher:
ISBN: 9783953498940
Category :
Languages : en
Pages : 0
Book Description
INTRODUCTION This study examines the family roles and social influence on purchase decision of household utility and lifestyle products. Family and family consumer behavior are, no doubt, complex areas compared to individual decision making. It may be that the reciprocal relationships among members of the family are far too complex to unravel into meaninglxil constructs. However, this does not mean that family behavior should forever remain out of the grasp of researchers. The biggest block to understanding families is a mindset that attempts to understand it from a perspective that has been developed for understanding individual behavior. The first step to overcoming the complexity of family decision making is to give up the individual and become concerned with only the family as the unit of analysis. Family has been anything but static. It has been witness to radical changes over the years and continues to surprise scholars in the discipline. It is a fertile domain offering researchers a continuous source of research. This study examines the family role and social influence in purchase decisions of household products.
Household Decision Making
Author: Jagdish N. ShethPublisher:
ISBN:
Category : Decision making
Languages : en
Pages : 44
Book Description
This study is designed to gain insights into various aspects of family decision making. Specifically, the study examines the prevalance of autonomous versus joint decision making, the incidence of conflict in joint decision making, and the tactics used by individual household members in resolving conflict.
A Study of the Decision Making Process Within the "Family" in Understanding Consumer Behavior
Author: Trevor P. PintoA Study of the Family Decision-making Process in the Purchase of Major Durable Household Goods
Author: Donald Harry GranboisPublisher:
ISBN:
Category :
Languages : en
Pages : 358
Book Description