Construction Marketing - the Textbook PDF Download

Author: Elizabeth S. Jeppesen
Publisher:
ISBN: 9780971864108
Category :
Languages : en
Pages : 130

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Book Description
Step-by-step guide to marketing construction services. Geared to the commercial contractor, although it would be helpful to residential builders as well.

Author: Mark Buckshon
Publisher: Mark Buckshon
ISBN: 0981081606
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

Author: Christopher Preece
Publisher: Routledge
ISBN: 1136414940
Category : Architecture
Languages : en
Pages : 210

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Book Description
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.

Author: Warren Friedman
Publisher: McGraw-Hill Companies
ISBN: 9780070224377
Category : Technology & Engineering
Languages : en
Pages : 264

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Book Description
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.

Author: Richard Pettinger
Publisher: Bloomsbury Publishing
ISBN: 1349144584
Category : Technology & Engineering
Languages : en
Pages : 259

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Book Description
This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.

Author: Society for Marketing Professional Services
Publisher: BNI Publications
ISBN: 9781557013699
Category : Architectural services marketing
Languages : en
Pages : 0

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Book Description
The Society for Marketing Professional Services (SMPS) was chartered more than 25 years ago to serve the needs of individuals who market architectural, engineering, interior design, construction, and related services that create the built environment. Through its formation and growth, SMPS created the profession of professional services marketing. Today, marketing is an integral part of almost all the services that design and build the environment in which we live, work, and play. Over the years, SMPS has helped create and identify the leaders in this profession. It is those leaders who were called upon to revise and expand the Handbook for Marketing Professional Services. The original first edition of this handbook was created to fill a gap that existed in the literature of marketing. While much has been written about product marketing, little has been written about services marketing and even less about marketing services for the built environment. When SMPS created its Certified Professional Services Marketer Program, the need for marketing again became apparent. In this new edition, many of the original authors, have updated their material and eight new chapters have been added. Many of these new chapters are reflective of how mature and complex the process of marketing professional services has become. This new edition of Marketing Handbook For The Design & Construction Professional is destined to become an indispensable resource and a well-worn volume on the bookshelves of those involved in marketing professional services for the built environment.

Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0

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Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Author: Paul Pearce
Publisher:
ISBN: 9780727746481
Category : Construction industry
Languages : en
Pages : 138

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Book Description
Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.

Author: Brian Gallagher
Publisher: AuthorHouse
ISBN: 1449056776
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com

Author: John E. Schaufelberger
Publisher: Pearson Higher Ed
ISBN: 013300287X
Category : House & Home
Languages : en
Pages : 262

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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Construction is a risky business! And unfortunately the reality is that construction company managers often lack the necessary “business management” skills needed to ensure the survival of their firms. This groundbreaking new book is the first of its kind that consolidates critical business management topics, and presents them practically and accessibly by showing how they relate to the management of a construction company.