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Book Description
Notre recherche vise à étudier la confiance du consommateur vis-à-vis d’un site marchand. Le consommateur étant de plus en plus confronté à des vendeurs Internet qui lui sont inconnus, plusieurs chercheurs réfléchissent sur les facteurs sous-tendant la génération de la confiance. Nous nous sommes intéressés aux facteurs liés aux tiers de confiance. Plus particulièrement, nous étudions le rôle des tiers dans la construction de la confiance sur un site marchand. Les résultats de l’expérimentation qui a été menée auprès d’un échantillon de 200 personnes montrent que : (1)- la présence sur le site des tiers de confiance augmente la confiance des consommateurs vis-à-vis du marchand, (2)- la confiance se construit selon un modèle que nous avons développé, (3)- la confiance est un déterminant de l’intention d’achat sur le site, de l’intention de retour sur le site et de l’intention de recommander le site.
Book Description
Notre recherche vise à étudier la confiance du consommateur vis-à-vis d’un site marchand. Le consommateur étant de plus en plus confronté à des vendeurs Internet qui lui sont inconnus, plusieurs chercheurs réfléchissent sur les facteurs sous-tendant la génération de la confiance. Nous nous sommes intéressés aux facteurs liés aux tiers de confiance. Plus particulièrement, nous étudions le rôle des tiers dans la construction de la confiance sur un site marchand. Les résultats de l’expérimentation qui a été menée auprès d’un échantillon de 200 personnes montrent que : (1)- la présence sur le site des tiers de confiance augmente la confiance des consommateurs vis-à-vis du marchand, (2)- la confiance se construit selon un modèle que nous avons développé, (3)- la confiance est un déterminant de l’intention d’achat sur le site, de l’intention de retour sur le site et de l’intention de recommander le site.
Book Description
Dans le contexte d'Internet, les problèmes de fraude auxquels s'ajoute une virtualité totale des échanges découragent plus d'un consommateur à acheter via ce canal. Les vendeurs en ligne gagneraient à réfléchir aux moyens permettant d'instaurer la confiance vis-à-vis de leurs sites. Cet ouvrage met en lumière certains aspects de la confiance en ligne et propose des recommandations managériales aux marchands Internet.
Author: Houcine Berbou Publisher: Cambridge Scholars Publishing ISBN: 1527549194 Category : Business & Economics Languages : en Pages : 657
Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author: Nathalie Lazaric Publisher: Edward Elgar Publishing ISBN: 9781781956731 Category : Business & Economics Languages : en Pages : 312
Book Description
'This book is a welcome addition to two growing literatures in economics: on "trust" and "learning". . . . The book is well produced and well edited by Lazaric and Lorenz who provide a useful introduction and overview in their chapter on "The learning dynamics of trust, reputation and confidence".' - Jonathan Michie, The Economic Journal Trust and Economic Learning brings together innovative research by an internationally recognised group of scholars from Europe and the United States. The distinction between trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined.
Author: Alain Zarli Publisher: CRC Press ISBN: 0203883322 Category : Technology & Engineering Languages : en Pages : 752
Book Description
Since 1994, the European Conference on Product and Process Modelling (www.ecppm.org) has been providing a review of research, development and industrial implementation of product and process model technology in construction. The 7th European Conference on Product and Process Modelling (ECPPM 2008) provided a unique discussion platform for topics of
Author: Alain Badiou Publisher: New Press/ORIM ISBN: 1595588892 Category : Philosophy Languages : en Pages : 114
Book Description
The renowned French philosopher’s “ode to love’s power to unite in the face of eternity, and its optimism in the face of pain” (Publishers Weekly). In a world rife with consumerism, where online dating promises risk-free romance and love is all too often seen as a mere variant of desire and hedonism, Alain Badiou believes that love is under threat. Taking to heart Rimbaud’s famous line “love needs reinventing,” In Praise of Love is the celebrated French intellectual’s passionate treatise in defense of love. For Badiou, love is an existential project, a constantly unfolding quest for truth. This quest begins with the chance encounter, an event that forever changes two individuals, challenging them “to see the world from the point of view of two rather than one.” This, Badiou believes, is love’s most essential transforming power. Through thought-provoking dialogue edited from a conversation between Badiou and Truong, a vibrant cast of thinkers are invoked: Kierkegaard, Plato, de Beauvoir, Proust, and more, create a new narrative of love in the face of twenty-first-century modernity. Moving, zealous, and wise, Badiou’s “paean to the anticapitalist, antiessentialist, unifying power of love” urges us not to fear it but to see it as a magnificent undertaking that compels us to explore others and to move away from an obsession with ourselves (Publishers Weekly). “Finally, the cure for the pornographic, utilitarian exchange of favors to which love has been reduced in America. Alain Badiou is our philosopher of love.” —Simon Critchley, author of The Faith of the Faithless
Author: Thierry Vissol Publisher: Springer Science & Business Media ISBN: 1461552133 Category : Business & Economics Languages : en Pages : 266
Book Description
"EURO". The name of the single currency for the European Union has not been chosen casually by the Heads of State and Government during the Madrid Council of December 1995. After tough discus sions, it has been unanimously accepted. The intention was to recall to every single citizen that this new money would be his money, that it would be the expression of the new European environment carefully built since the "fifties" to avoid any return to war and barbarism in Europe. Confidence and positive expectations for a better future put in the European construction have thus been clearly linked to the confidence in the new European currency and vice-versa. Euro notes and coins will be the first expression, clear, material and universal (for any European citizen being young or old, rich or poor, but also for the rest of the world) of a European identity alongside the national one. Obviously, it is of the outmost importance that the change over to the euro, be as smooth and as citizen-friendly as possible.
Author: Abdelouahab Makhloufi
Author: Abdelouahab Makhloufi
Author: Inès Chouk
Author: David Amsellem
Author: Houcine Berbou
Author: J. DAUBICHON
Author: Nathalie Lazaric
Author: J. Daubichon
Author: Alain Zarli
Author: Alain Badiou
Author: Thierry Vissol