Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 946
Book Description
Marketing Information Guide
Author: Advertising, the Process and Practice
Author: Jack EngelPublisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 768
Book Description
Business Management
Author: Selecting an Advertising Agency
Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 96
Book Description
Ebook: Advertising and Promotion
Author: BelchPublisher: McGraw Hill
ISBN: 0077170474
Category : Business & Economics
Languages : en
Pages : 881
Book Description
Ebook: Advertising and Promotion
The Construction of Television Commercials
Author: Karen Ann Rosenkrantz ShapiroPublisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 530
Book Description
Advertising Concepts and Strategies
Author: Christopher C. GilsonPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664
Book Description
National Union Catalog
Author: Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 942
Book Description
Includes entries for maps and atlases.
The National union catalog, 1968-1972
Author: Practice of Advertising
Author: Adrian MackayPublisher: Routledge
ISBN: 1136372458
Category : Business & Economics
Languages : en
Pages : 394
Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.