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Author: Clara Ines Pardo Martinez Publisher: CRC Press ISBN: 1000350762 Category : Science Languages : en Pages : 237
Book Description
Analyzes the main challenges in sustainability. Evaluates different options or strategies related to the environment. Define the main challenges for sustainable development.
Author: Clara Ines Pardo Martinez Publisher: CRC Press ISBN: 1000350762 Category : Science Languages : en Pages : 237
Book Description
Analyzes the main challenges in sustainability. Evaluates different options or strategies related to the environment. Define the main challenges for sustainable development.
Author: Olvera-Lobo, María Dolores Publisher: IGI Global ISBN: 179986801X Category : Business & Economics Languages : en Pages : 319
Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: José Ernesto Rangel Delgado Publisher: Springer Nature ISBN: 9811623333 Category : Education Languages : en Pages : 130
Book Description
This book explores recent trends in the knowledge-based society and education field in Asia-Pacific and discusses future challenges in the region. It presents studies on the development of scientific thought in the field on the knowledge-based society in the Pacific Circle. This book explores the theoretical framework of the knowledge-based society framed by the borders imposed by the Pacific Ocean, particularly from the perspective of the Pacific Circle Consortium (PCC), in the face of a paradigm shift to satisfy the human needs that must be preserved to guarantee economic and human conditions that future development requires. It analyzes how education relates to the knowledge society in the Asia Pacific region, and considers global issues such as environmental degradation, climate change, pollution, soil erosion, growth of the population. It discusses how these issues concerns parents, educators, civil societies and governments of the countries around the Pacific Circle. This book explores the necessity of changing the current transformative paradigm to one that ensures environmental sustainability, with the support of scientific education and research, as an issue that must be integrated into the curricula in schools at all educational levels.
Author: Clara Ines Pardo Martinez
Author: Clara Ines Pardo Martinez
Author: Unesco. General Conference
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Author: Olvera-Lobo, María Dolores
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Author: José Ernesto Rangel Delgado
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Author: Patricia Noble
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Author: Maria D. Alvarez