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Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 768

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Author: Janine M. Benyus
Publisher: Harper Collins
ISBN: 0061958921
Category : Science
Languages : en
Pages : 324

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Repackaged with a new afterword, this "valuable and entertaining" (New York Times Book Review) book explores how scientists are adapting nature's best ideas to solve tough 21st century problems. Biomimicry is rapidly transforming life on earth. Biomimics study nature's most successful ideas over the past 3.5 million years, and adapt them for human use. The results are revolutionizing how materials are invented and how we compute, heal ourselves, repair the environment, and feed the world. Janine Benyus takes readers into the lab and in the field with maverick thinkers as they: discover miracle drugs by watching what chimps eat when they're sick; learn how to create by watching spiders weave fibers; harness energy by examining how a leaf converts sunlight into fuel in trillionths of a second; and many more examples. Composed of stories of vision and invention, personalities and pipe dreams, Biomimicry is must reading for anyone interested in the shape of our future.

Author: Giulia Ortoleva
Publisher: BRILL
ISBN: 9004264833
Category : Education
Languages : en
Pages : 392

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In their edited volume Writing for Professional Development, Giulia Ortoleva, Mireille Bétrancourt and Stephen Billett provide a range of contributions in which empirical research, instructional models and educational practice are used to explore and illuminate how the task and process of writing can be used as tools for professional development. Throughout the volume, two main perspectives are considered: learning to write professionally and writing to learn the profession, both for initial occupational preparation and ongoing development within them. The contributions consider a range of fields of professional practice, across sectors of education, starting from the premises that the role of writing as evolved in all occupational domains, becoming a key activity in most workplaces. Contributors are: Cecile M. Badenhorst, Elena Boldrini, Esther Breuer, Inês Cardoso, Alberto Cattaneo, Peter Czigler, Jessica Dehler, Pauline Glover, Terri Grant, Jean-Luc Gurtner, Jacqueline Hesson, Ashgar Iran-Nejad, Rhonda Joy, Ann Kelly, Merja Kurunsaari, Xumei Li, Laetitia Mauroux, Heather McLeod, Elisa Motta, Astrid Neumann, Julian Newman, Sigrid Newman, Sharon Penney, Luísa Alvares Pereira, Sarah Pickett, Iris Susana Pires Pereira, Anna Perréard Vité, Arja Piirainen, Elisa Redondi, Sabine Vanhulle, Ray Smith, Kirk P. H. Sullivan, Linda Sweet, Païvi Tynjälä, Dorothy Vaandering, Rebecca Woodard, and Gabrielle Young.

Author: Norbert Streitz
Publisher: Springer
ISBN: 3540727272
Category : Computers
Languages : en
Pages : 314

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Book Description
This book examines how the computer, as we currently know it, will be replaced by a new generation of technologies, moving computing off the desktop and ultimately integrating it with real world objects and everyday environments. It provides a unique combination of concepts, methods and prototypes of ubiquitous and pervasive computing reflecting the current interest in smart environments and ambient intelligence.

Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: Michio Kaku
Publisher: Anchor
ISBN: 0307473341
Category : Science
Languages : en
Pages : 402

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Michio Kaku, the New York Times bestselling author of Physics of the Impossible and Physics of the Future tackles the most fascinating and complex object in the known universe: the human brain. The Future of the Mind brings a topic that once belonged solely to the province of science fiction into a startling new reality. This scientific tour de force unveils the astonishing research being done in top laboratories around the world—all based on the latest advancements in neuroscience and physics—including recent experiments in telepathy, mind control, avatars, telekinesis, and recording memories and dreams. The Future of the Mind is an extraordinary, mind-boggling exploration of the frontiers of neuroscience. Dr. Kaku looks toward the day when we may achieve the ability to upload the human brain to a computer, neuron for neuron; project thoughts and emotions around the world on a brain-net; take a “smart pill” to enhance cognition; send our consciousness across the universe; and push the very limits of immortality.

Author: Ernest Gellner
Publisher: ACLS History E-Book Project
ISBN: 9781597404631
Category : Ahansala
Languages : en
Pages : 0

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Author: Matthias Gross
Publisher: Routledge
ISBN: 1317964675
Category : Business & Economics
Languages : en
Pages : 427

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Once treated as the absence of knowledge, ignorance today has become a highly influential topic in its own right, commanding growing attention across the natural and social sciences where a wide range of scholars have begun to explore the social life and political issues involved in the distribution and strategic use of not knowing. The field is growing fast and this handbook reflects this interdisciplinary field of study by drawing contributions from economics, sociology, history, philosophy, cultural studies, anthropology, feminist studies, and related fields in order to serve as a seminal guide to the political, legal and social uses of ignorance in social and political life. Chapter 33 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available here: https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/docs/Open+Access+Chapters/9780415718967_oachapter33.pdf

Author: Mike Sharples
Publisher: Springer Science & Business Media
ISBN: 1447120078
Category : Computers
Languages : en
Pages : 232

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M. Sharples 1. 1 The Collaborative Tradition Collaborative writing is nothing new. The description below is from the introduction to a book published in 1911: Every page, however, has been debated and passed by the three of us. Our usual method has been, first to pick up a subject that interested us, perhaps a subject we had been talking about for a long while, then to discuss it and argue over it, ashore and afloat, in company and by ourselves, till we came to our joint conclusion. Then on a rough day, in a set-to discussion, I would take down notes, which frequently amounted in length to more than half the finished article. From the notes I would make a rough draft, which, after more discussion, would be re written, and again, after revision, typewritten. We would go through the printer's proofs together and finally, after reading the matter in print, we have once more revised it for book publication. Collaboration could not be more thorough. (Reynolds, et al. 1911, p. x) The book, Seems So! A Working-class View of Politics, was written by an aca demic working closely with two fishermen.

Author: William M. Rivera
Publisher: Cabi
ISBN: 9780851995717
Category : Science
Languages : en
Pages : 0

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In many countries of the world, agricultural extension services are shifting from the public to the private sector. Services are thus being contracted out, to improve the financing and delivery of agricultural knowledge. The book presents a range of case studies from Australia, Bangladesh, Chile, China, Germany, Mozambique, USA and others, that are presented to demonstrate the range of approaches. Topics covered include off-loading public sector extension delivery services, contracting to improve environmental services and farmers contracting for commercial advisory services.This volume presents work developed by the Agricultural Knowledge and Information Systems (AKIS) Thematic Group of the World Bank, in collaboration with the University of Maryland, to examine contracting for extension services.