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Author: Custodia Cabanas Publisher: Editorial Almuzara ISBN: 848356792X Category : Business communication Languages : es Pages : 107
Book Description
La comunicación interna está sufriendo un avance imparable y se presenta hoy como la gran aliada estratégica de las empresas para la gestión del cambio. Comunicar para transformar aporta al lector fórmulas para saber cómo liderar y motivar a los empleados de una compañía mediante las nuevas tendencias con el fin de lograr que se sientan parte activa de la cultura corporativa. Para apoyar las tesis propuestas, Custodia Cabanas y Asunción Soriano incluyen casos prácticos de compañías líderes que apuestan decididamente por esta herramienta de gestión con una visión práctica, aportan claves que ayudan a definir el plan de comunicación y dan respuesta a cuestiones fundamentales como: ¿qué canal es el idóneo para comunicar qué? ¿Cuál es el papel de las herramientas 2.0 en la gestión del cambio? ¿Cómo enfocar el mensaje para que cale en los colaboradores? ¿Cuándo y a quién comunicar? ¿Cómo medir el impacto de la comunicación interna? ¿Cómo implementar las técnicas de gamificación o el storytelling? En definitiva, Comunicar para transformar es un libro que sirve de inspiración y supone el salto definitivo para directivos, responsables de Comunicación Interna, Gestión de Personas o de Recursos Humanos, que día a día necesitan reforzar el compromiso de los colaboradores en la transformación o la integración organizacional.
Author: Custodia Cabanas Publisher: Editorial Almuzara ISBN: 848356792X Category : Business communication Languages : es Pages : 107
Book Description
La comunicación interna está sufriendo un avance imparable y se presenta hoy como la gran aliada estratégica de las empresas para la gestión del cambio. Comunicar para transformar aporta al lector fórmulas para saber cómo liderar y motivar a los empleados de una compañía mediante las nuevas tendencias con el fin de lograr que se sientan parte activa de la cultura corporativa. Para apoyar las tesis propuestas, Custodia Cabanas y Asunción Soriano incluyen casos prácticos de compañías líderes que apuestan decididamente por esta herramienta de gestión con una visión práctica, aportan claves que ayudan a definir el plan de comunicación y dan respuesta a cuestiones fundamentales como: ¿qué canal es el idóneo para comunicar qué? ¿Cuál es el papel de las herramientas 2.0 en la gestión del cambio? ¿Cómo enfocar el mensaje para que cale en los colaboradores? ¿Cuándo y a quién comunicar? ¿Cómo medir el impacto de la comunicación interna? ¿Cómo implementar las técnicas de gamificación o el storytelling? En definitiva, Comunicar para transformar es un libro que sirve de inspiración y supone el salto definitivo para directivos, responsables de Comunicación Interna, Gestión de Personas o de Recursos Humanos, que día a día necesitan reforzar el compromiso de los colaboradores en la transformación o la integración organizacional.
Author: Jan Servaes Publisher: Springer Nature ISBN: 3031191420 Category : Social Science Languages : en Pages : 324
Book Description
The 2030 agenda for development, or what is known as the Sustainable Development Goals (SDGs), is the most ambitious agenda collectively agreed upon by 193 countries in human history. In 2015, the UN Member States adopted the 17 SDGs as a framework that would help address the challenges being faced by humanity. From eradicating poverty, ending hunger, providing universal access to healthcare and education, and addressing climate change; to the partnering of individuals, communities, and nation-states to achieve global goals. Yet, the framers of the 2030 agenda forgot to dedicate one goal focused on the role of communication in achieving the SDGs. It is nearly impossible to achieve the SDGs without the articulation and embrace of the role of communication in development. Today, development has become a communication issue, and communication is a development issue. How could such a vital pillar of life be missing in the UN's Sustainable Development Goals? Volume 1 provides an overview of what the contributors have termed as the 'missing link' between existing SDGs: Communication for All.
Author: Thomas Tufte Publisher: John Wiley & Sons ISBN: 1509517812 Category : Social Science Languages : en Pages : 256
Book Description
How do the communication practices of governments, NGOs and social movements enhance opportunities for citizen-led change? In this incisive book, Thomas Tufte makes a call for a fundamental rethinking of what it takes to enable citizens’ voices, participation and power in processes of social change. Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF’s global outreach programmes, he presents cutting-edge debates about the role of media and communication in enhancing social change. He offers both new and contested ideas of approaching social change from below, and highlights the need for institutions – governments and civil society organizations alike – to be in sync with their constituencies. Communication and Social Change provides essential insights to students and scholars of media and communications, as well as anyone concerned with the practices and processes that lead to citizenship, democracy and social justice.
Author: Ana Cristina Suzina Publisher: Springer Nature ISBN: 3030625575 Category : Social Science Languages : en Pages : 239
Book Description
This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy of resistance and hope for marginalized social groups. In this way, even while emphasizing the Latin American and even ancestral identity of this current of thought, this book positions it as an epistemology of the South capable of inspiring relevant reflections in an increasingly unequal and mediatized world. The volume’s contributors include both early-career and more established professionals and natives of seven countries in Latin America. Their contributions reflect on the epistemological roots of Popular Communication, and how those roots give rise to a research method, a pedagogy, and a practice, from decolonial perspectives.
Author: Barreto, Isabel María Gómez Publisher: IGI Global ISBN: 1799872858 Category : Social Science Languages : en Pages : 468
Book Description
Migration movements have been a constant in the societies of the past, as well as in postmodern society. However, in the past ten years, the increase in political, economic, and religious conflict amongst nations; the increase of the poverty index; and many and various natural disasters have duplicated the forced displacement of millions of people across the seven continents of the planet. This situation brings important challenges in terms of the vulnerability, inequity, and discrimination that certain peoples suffer. Professionals from the fields of the social sciences, education, psychology, and international law share the fact that education represents an opportunity for children and young migrants to become members with full rights in the societies they arrive in. Empirical studies show that that the implementation of the right to education for migrants presents some challenges and dilemmas to the governments of host countries and more specifically to the education centers, NGOs, universities, and the professionals working in them, hence the need for more research on these issues of immigration, refugees, social justice, and intercultural education. The Handbook of Research on Promoting Social Justice for Immigrants and Refugees Through Active Citizenship and Intercultural Education provides visibility to issues such as the increase in migration and displacement and the difficulties in political agreements, educational contexts, and in cultural issues, stigmatization, vulnerability, social exclusion, racism, and hatred amongst host communities. This book gives possible solutions to this current complex situation and helps foster and promote sensitivity, perspective, and critical thinking for a respectful and tolerant coexistence and promotion of equity and social justice. The chapters promote cultural diversity and inclusion in classrooms by offering knowledge, strategies, and research on organizational development for educational institutions and multicultural environments. This book is essential for administrators, policymakers, leaders, teachers, practitioners, researchers, academicians, and students interested in the promotion of social justice in education for immigrants and refugees.
Author: Ricky W. Griffin Publisher: Pearson Educación ISBN: 9789702605973 Category : Business & Economics Languages : en Pages : 722
Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author: Emiliano Treré Publisher: Routledge ISBN: 1315438151 Category : Political Science Languages : en Pages : 257
Book Description
This book is an extensive investigation of the complexities, ambiguities and shortcomings of contemporary digital activism. The author deconstructs the reductionism of the literature on social movements and communication, proposing a new conceptual vocabulary based on practices, ecologies, imaginaries and algorithms to account for the communicative complexity of protest movements. Drawing on extensive fieldwork on social movements, collectives and political parties in Spain, Italy and Mexico, this book disentangles the hybrid nature of contemporary activism. It shows how activists operate merging the physical and the digital, the human and the non-human, the old and the new, the internal and the external, the corporate and the alternative. The author illustrates the ambivalent character of contemporary digital activism, demonstrating that media imaginaries can be either used to conceal authoritarianism, or to reimagine democracy. The book looks at both side of algorithmic power, shedding light on strategies of repression and propaganda, and scrutinizing manifestations of algorithms as appropriation and resistance. The author analyses the way in which digital activism is not an immediate solution to intricate political problems, and argues that it can only be effective when a set of favourable social, political, and cultural conditions align. Assessing whether digital activism can generate and sustain long-term processes of social and political change, this book will be of interest to students and scholars researching radical politics, social movements, digital activism, political participation and current affairs more generally.
Author: Frederick Ernest Giesecke Publisher: Pearson Educación ISBN: 9789702608110 Category : Computers Languages : en Pages : 670
Book Description
This completely rewritten adaptation of Giesecke utilizes an abundance of hands-on activities and clear step-by-step descriptions to teach users freehand sketching and visualization skills for engineering graphics. The eighth edition features reorganized, consolidated coverage of Solid Modeling, new drawing problems, and fully proofed drawings. Other chapter topics include design and graphic communication, introduction to cad and solid modeling, freehand sketching and lettering techniques, geometric construction and modeling basics, multi-view sketching and projection, pictorial sketching, sectional views, dimensioning, and tolerancing, For individuals interested in the fields of technical drawing and engineering graphics.
Author: Publisher: Editorial Elearning, S.L. ISBN: Category : Languages : en Pages : 138
Author: Custodia Cabanas
Author: Custodia Cabanas
Author: Jan Servaes
Author: Thomas Tufte
Author: Ana Cristina Suzina
Author: Barreto, Isabel María Gómez
Author: Ricky W. Griffin
Author: Emiliano Treré
Author: Frederick Ernest Giesecke
Author: 
Author: