Comunicación corporativa: Claves y escenarios PDF Download

Author: Carmen Costa-Sánchez
Publisher: Editorial UOC
ISBN: 8490646570
Category : Business & Economics
Languages : en
Pages : 211

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Book Description
Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9819988942
Category :
Languages : en
Pages : 231

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Book Description

Author: Francisco J Proenza
Publisher: MIT Press
ISBN: 0262527375
Category : Computers
Languages : en
Pages : 491

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Book Description
A systematic assessment of the impact of public access to computers and the Internet, with findings from developing countries in South America, Asia, and Africa. Shared public access to computers and the Internet in developing countries is often hailed as an effective, low-cost way to share the benefits of digital technology. Yet research on the economic and social effects of public access to computers is lacking. This volume offers the first systematic assessment of the impact of shared public access in the developing world, with findings from ten countries in South America, Asia, and Africa. It provides evidence that the benefits of diversified participation in digital society go beyond providing access to technology. Public access venues—most often Internet cafés in cities and state-run telecenters in rural areas—are places for learning, sharing, working, empowerment and finding opportunities. The book documents the impact of public access on individuals, on society and networks, and on women. Chapters report findings and examine policy implications of research on such topics as users' perceptions of the benefits of Internet café use in Jordan; ICT job training in Rwanda; understanding user motivations and risk factors for overuse and Internet addiction in China; the effect of technology use on social inclusion among low-income urban youth in Argentina; productive uses of technologies by grassroots organizations in Peru; use of technology by migrant ethnic minority Burmese women in Thailand to maintain ties with their culture and their family and friends; and women's limited access to the most ubiquitous type of venue, cybercafés, in practically all countries studied—and quite severely in some places, e.g. Uttar Pradesh, India. Contributing Editors Erwin A. Alampay, Roxana Barrantes Cáceres, Hernan Galperin, Abiodun Jagun, George Sciadas, Ramata Molo Thioune, Kentaro Toyama Chapter authors Ali Farhan AbuSeileek, Carolina Aguerre, Oluwasefunmi 'Tale Arogundade, Nor Aziah Alias, Sebastián Benítez Larghi, Jorge Bossio, Juan Fernando Bossio, Marina Laura Calamari, Nikos Dacanay, Jean Damascène Mazimpaka, Laurent Aristide Eyinga Eyinga, Mary Luz Feranil, Ariel Fontecoba, Omar Fraihat, Martin S. Hagger, Jianbin Hao, Sulaiman Hashim, Izaham Shah Ismail, Haziah Jamaludin, Xuemei Jiang, Laura León, Guoxin Li, Balwant Singh Mehta, Nidhi Mehta, Marina Moguillansky, Marhaini Mohd Noor, Avis Momeni, Théodomir Mugiraneza, Jimena Orchuela, Patricia Peña Miranda, Alejandra Phillippi, Jimena Ponce de León, Ghaleb Rabab'ah, Saif Addeen AlRababah, Wei Shang, Ryan V. Silverio, Sylvie Siyam Siwe, Efenita M. Taqueban, Olga Balbine Tsafack Nguekeng, Xiaoguang Yang

Author: Alberto Cañas
Publisher: Springer
ISBN: 331945501X
Category : Education
Languages : en
Pages : 342

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Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Concept Mapping, CMC 2016, held in Tallinn, Estonia, in September 2016. The 25 revised full papers presented were carefully reviewed and selected from 135 submissions. The papers address issues such as facilitation of learning; eliciting, capturing, archiving, and using “expert” knowledge; planning instruction; assessment of “deep” understandings; research planning; collaborative knowledge modeling; creation of “knowledge portfolios”; curriculum design; eLearning, and administrative and strategic planning and monitoring.

Author: Don Hellriegel
Publisher:
ISBN: 9780324069563
Category : Beslutningstagning-ledelse
Languages : en
Pages : 0

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Book Description
Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.

Author: Gustavo Lins Ribeiro
Publisher: Routledge
ISBN: 1000184498
Category : Social Science
Languages : en
Pages : 352

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Book Description
Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Author: John Hassard
Publisher: SAGE
ISBN: 9780761953920
Category : Social Science
Languages : en
Pages : 288

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Book Description
The representation of organizations and working life in the popular media signifies, but also helps shape, contemporary practice and institutions. Organization-Representation unravels the complex social relationship between organization and its representation, offering new insights into the interaction between the popular images we create and receive, and the power relations that govern society, working life and culture. Representations in Hollywood movies, ethnographic and documentary films, children's literature and the popular and `quality' press replicate the power structures they supposedly describe and consequently help shape contemporary realities. This volume offers rich insights into the relations between cu

Author: Bruce K. Berger
Publisher: Routledge
ISBN: 1135605319
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

Author: Pedro Arezes
Publisher: CRC Press
ISBN: 1138000477
Category : Technology & Engineering
Languages : en
Pages : 648

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Book Description
Occupational Safety and Hygiene presents selected papers from the International Symposium on Occupational Safety and Hygiene – SHO2013 (Guimarães, Portugal, 14-15 February 2013), which was organized by the Portuguese Society for Occupational Safety and Hygiene (SPOSHO). The contributions from 15 different countries focus on: - Occupational safety - Risk assessment - Safety management - Ergonomics - Management systems - Environmental ergonomics - Physical environments - Construction safety - Human factors The papers included in the book are mainly based on research carried out at universities and other research institutions, but they are also based on practical studies developed by Occupational Health & Safety (OHS) practitioners within their companies. As a result, this book will be useful to get acquainted with the state-of-the-art of the research within the aforementioned domains, as well as with some practical tools and approaches that are currently used by OHS professionals worldwide.

Author: Miguel Túñez-López
Publisher: Springer
ISBN: 3319918605
Category : Technology & Engineering
Languages : en
Pages : 507

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Book Description
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.