Author: Hans O. HellspongPublisher:
ISBN:
Category :
Languages : en
Pages : 178
Book Description
Comprehension, Use and Perceived Importance of Unit Pricing in Supermarket Shopping by Female Consumers
Author: Hans O. HellspongConsumer Awareness and Use of Unit Pricing
Author: Charlene C. PricePublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 40
Book Description
Unit Pricing
Author: Lena HimbertPublisher: Springer
ISBN: 3658134763
Category : Business & Economics
Languages : en
Pages : 317
Book Description
With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.
Unit Pricing Matters More When Consumers are Under Time Pressure
Author: Jun YaoPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Unit pricing refers to the display of an item's price per unit measure (e.g., per ounce). The present study experimentally investigates how the presence of unit price information affects consumers' grocery purchase decisions and shopping task perceptions in the common situation where prepackaged products are on offer under different brand names and in variable package sizes. Study 1 shows that when there is unit pricing, consumers adopt the unit price as a diagnostic cue for comparing the economic losses associated with the product options. This in turn shifts their choices towards the lower unit priced options. Unit pricing also improves their task perceptions. Study 2 shows that when consumers are under time pressure, unit pricing results in a greater number of choices for the products with the cheaper unit price and an increased use of unit prices, while there continues to be an enhancement in task perceptions regardless of the available time. It is concluded that unit price information improves shopping task perceptions, results in quicker shopping task completion, and in consumers being better able to find the offer that represents the best value for them. Based on the findings retailers are advised to endorse and provide unit pricing wherever possible.
Consumer Use and Understanding of Unit Pricing in Two Cities
Author: Betsy L. ClosePublisher:
ISBN:
Category : Unit pricing
Languages : en
Pages : 160
Book Description
The purpose of this study was to identify the factors that influence the use and understanding of unit pricing. Furthermore, a comparison between a city with a mandated unit pricing program (Seattle, Washington) and a city with a voluntary unit pricing program (Portland, Oregon) was made. The intent was to see if there was more use or understanding of unit pricing in a mandated city. The relationship between the preference for a certain brand and use of unit pricing was also investigated. Weighted indexes were constructed for use in the computation of individual scores. This researcher cross-classified the variables of sex, income level, level of education, age, and store location with the variables of use scores and understanding scores on a measure of unit pricing. One hundred and twenty consumers (60 in Seattle and 60 in Portland) were interviewed in twelve selected stores. Stores were selected to represent various income tracts of each city. Data collected in this manner served as a base for this research. The data were analyzed with the use of analysis of variance (ANOVA), the Chi-Square Test of Independence, and the Pearson Product Moment test for correlation (r). The sample consisted of 120 consumers: 23 males (19%) and 97 females (81%) were interviewed. Thirty-one percent of the sample were 18-29 year olds. The majority of respondents were Caucasion (89%) and of middle income. For analysis purposes the researcher combined seven income groups into three categories. The categories and their proportions of the same were: 1) high income group (above $25,000 per year) 23 percent of the sample; 2) middle income group ($8,000 to $25,000 per year) 51 percent of the sample; and 3) low income group (below $8,000 per year) 18 percent of the sample. The majority of respondents had at least some college and were well educated. Hypotheses 1 and 2, relating to use and understanding of unit pricing between two cities, could not be rejected at the .05 level of significance. The tests did not reveal a difference between cities, nor a difference by stores within cities. For understanding of unit pricing, the data revealed a difference by stores within cities, but not a difference between cities. Hypotheses 3 through 12 related to use and understanding of unit pricing between two cities, for the combined samples. Scores for use and understanding were cross-tabulated with each of five variables: age, level of education, sex, income level, and store location. In both cases, scores were seen to be dependent on all variables except sex of the respondent. High use of unit pricing was displayed by college graduates who were 18-29 years old, and who were interviewed in high income stores. High-use consumers had incomes ranging from $8,000 to $25,000 annually. Lowest users of unit pricing were low income consumers with grade school education, 60 years old or older and interviewed in low income stores. High understanding of unit pricing was displayed by consumers 18-29 years of age and with some college education. They were interviewed in middle income stores and had incomes of $8,000 to $25,000 per year (middle income). Low understanding consumers were again aged 60 or older, were high school graduates with low annual incomes of $8,000 or less. They were interviewed in low income stores. Hypothesis 13 related to brand preference scores and the degree of correlation with use scores. A moderate negative correlation was identified ( -.42) using the Pearson "r" test. As brand-preference increased, use of unit pricing decreased somewhat. A similar correlation was true of understanding correlated with brand preference, a negative correlation of -.28. Use scores and understanding scores showed a positive correlation of +.58. Hypothesis 14 tested consumer awareness of his/her use of unit pricing. Seattle consumers perceived greater use of unit pricing and reported more frequent use than did Portland consumers.
Survey of Consumer Awareness and Use of Unit Pricing in the San Diego Supermarket
Author: John Patrick SidenfadenPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 124
Book Description
Consumer Behavior
Author: Nessim HannaPublisher: Kendall/Hunt Publishing Company
ISBN: 9780757560347
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
". Introduction to Consumer Behavior. 2. Consumer Research. 3. Segmentation, Targeting, and Positioning. 4. Consumer Perception. 5. Consumer Learning and Memory. 6. Consumer Attitudes. 7. Motivation and Emotion. 8. Personality, Lifestyle, and Self-Concept. 9. Consumer Decision Making. 10. Communication. 11. Diffusion of Innovations. 12. Group Influence. 13. The Family and Generational Cohorts. 14. Personal Influence and Word-of-Mouth. 15. Social Class. 16. Culture and Microcultures. Name Index. Company Index. Glindex.
Handbook of Consumer Psychology
Author: Curtis P. HaugtvedtPublisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1784
Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Consumer Behavior
Author: Delbert I. HawkinsPublisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: