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Author: Paul Klee Publisher: Univ of California Press ISBN: 9780520006539 Category : Artists Languages : en Pages : 476
Book Description
Paul Klee was endowed with a rich and many-sided personality that was continually spilling over into forms of expression other than his painting and that made him one of the most extraordinary phenomena of modern European art. These abilities have left their record in the four intimate Diaries in which he faithfully recorded the events of his inner and outer life from his nineteenth to his fortieth year. Here, together with recollections of his childhood in Bern, his relations with his family and such friends as Kandinsky, Marc, Macke, and many others, his observations on nature and people, his trips to Italy and Tunisia, and his military service, the reader will find Klee's crucial experience with literature and music, as well as many of his essential ideas about his own artistic technique and the creative process.
Author: Paul Klee Publisher: Univ of California Press ISBN: 9780520006539 Category : Artists Languages : en Pages : 476
Book Description
Paul Klee was endowed with a rich and many-sided personality that was continually spilling over into forms of expression other than his painting and that made him one of the most extraordinary phenomena of modern European art. These abilities have left their record in the four intimate Diaries in which he faithfully recorded the events of his inner and outer life from his nineteenth to his fortieth year. Here, together with recollections of his childhood in Bern, his relations with his family and such friends as Kandinsky, Marc, Macke, and many others, his observations on nature and people, his trips to Italy and Tunisia, and his military service, the reader will find Klee's crucial experience with literature and music, as well as many of his essential ideas about his own artistic technique and the creative process.
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1250238005 Category : Business & Economics Languages : en Pages : 302
Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Ryan J. Warth Publisher: Springer ISBN: 1493925938 Category : Medical Languages : en Pages : 280
Book Description
This text presents a comprehensive and concise evidence-based and differential-based approach to physical examination of the shoulder in a manner that promotes its successful application in clinical practice. Additionally, this book provides an integrated approach to the diagnosis of numerous shoulder pathologies by combining discussions of pathoanatomy and the interpretation of physical examination techniques and was written for any health care professional or student who may be required to evaluate patients who present with shoulder pain. This information will allow the clinician to make informed decisions regarding further testing procedures, imaging and potential therapeutic options. Physical Examination of the Shoulder will serve as an invaluable resource for practicing orthopedic surgeons, sports medicine specialists, physical therapists, residents in training and medical students interested in the field of clinical orthopedics.
Author: Isaac Asimov Publisher: Grove Press ISBN: 9781555841119 Category : Science Languages : en Pages : 360
Book Description
Gathers quotations about agriculture, anthropology, astronomy, the atom, energy, engineering, genetics, medicine, physics, science and society, and research
Author: Giorgio A. Presicce Publisher: Bentham Science Publishers ISBN: 1681084171 Category : Medical Languages : en Pages : 501
Book Description
This handbook aims at focusing on the husbandry of the common water buffalo, (Bubalis bubalis). The book covers a broad range of topics such as the buffalo’s genetic evolution, cytogenetics, subspecies, breed diversification, feeding and metabolic specificity, adaptable response to environmental stress factors, welfare, dairy requirements and production, reproduction and embryo technologies, cryopreservation, sperm cell sexing, somatic cell cloning and transgenesis. Chapters presented and reviewed in this book have been by contributed by renowned scientists that have devoted years of research to the understanding of this species, and highlight the most recent advances in basic and applied science to unveil the understanding of physiological facets intrinsic to this animal species. The depth of the selected topics makes this book especially suited for readers of all academic levels of study. Researchers, students and professionals will find this book a useful guide to breeding and farming the water buffalo.
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1429900156 Category : Business & Economics Languages : en Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: David R. Boone Publisher: Springer Science & Business Media ISBN: 038721609X Category : Science Languages : en Pages : 717
Book Description
Bacteriologists from all levels of expertise and within all specialties rely on this Manual as one of the most comprehensive and authoritative works. Since publication of the first edition of the Systematics, the field has undergone revolutionary changes, leading to a phylogenetic classification of prokaryotes based on sequencing of the small ribosomal subunit. The list of validly named species has more than doubled since publication of the first edition, and descriptions of over 2000 new and realigned species are included in this new edition along with more in-depth ecological information about individual taxa and extensive introductory essays by leading authorities in the field.
Author: Cynthia A. Roberts Publisher: Greenwood ISBN: 1573563056 Category : Health & Fitness Languages : en Pages : 0
Book Description
Outbreaks of E. Coli and Salmonella from eating tainted meat or chicken and Mad Cow Disease have consumers and the media focused on food safety-related topics. This handbook aimed at students as well as consumers is an excellent starting point for locating both print and electronic resources with timely information about food safety issues, organizations and associations, and careers in the field.
Author: John Kenrick Publisher: Bloomsbury Publishing ISBN: 1474267017 Category : Performing Arts Languages : en Pages : 349
Book Description
Musical Theatre: A History is a new revised edition of a proven core text for college and secondary school students – and an insightful and accessible celebration of twenty-five centuries of great theatrical entertainment. As an educator with extensive experience in professional theatre production, author John Kenrick approaches the subject with a unique appreciation of musicals as both an art form and a business. Using anecdotes, biographical profiles, clear definitions, sample scenes and select illustrations, Kenrick focuses on landmark musicals, and on the extraordinary talents and business innovators who have helped musical theatre evolve from its roots in the dramas of ancient Athens all the way to the latest hits on Broadway and London's West End. Key improvements to the second edition: · A new foreword by Oscar Hammerstein III, a critically acclaimed historian and member of a family with deep ties to the musical theatre, is included · The 28 chapters are reformatted for the typical 14 week, 28 session academic course, as well as for a two semester, once-weekly format, making it easy for educators to plan a syllabus and reading assignments. · To make the book more interactive, each chapter includes suggested listening and reading lists, designed to help readers step beyond the printed page to experience great musicals and performers for themselves. A comprehensive guide to musical theatre as an international phenomenon, Musical Theatre: A History is an ideal textbook for university and secondary school students.
Author: Paul Klee
Author: Paul Klee
Author: Robert W. Bly
Author: Ryan J. Warth
Author: Isaac Asimov
Author: Giorgio A. Presicce
Author: Robert W. Bly
Author: David R. Boone
Author: Cynthia A. Roberts
Author: Biological Sciences Curriculum Study
Author: John Kenrick