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Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1250238005 Category : Business & Economics Languages : en Pages : 302
Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1250238005 Category : Business & Economics Languages : en Pages : 302
Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Paul Klee Publisher: Univ of California Press ISBN: 9780520006539 Category : Artists Languages : en Pages : 476
Book Description
Paul Klee was endowed with a rich and many-sided personality that was continually spilling over into forms of expression other than his painting and that made him one of the most extraordinary phenomena of modern European art. These abilities have left their record in the four intimate Diaries in which he faithfully recorded the events of his inner and outer life from his nineteenth to his fortieth year. Here, together with recollections of his childhood in Bern, his relations with his family and such friends as Kandinsky, Marc, Macke, and many others, his observations on nature and people, his trips to Italy and Tunisia, and his military service, the reader will find Klee's crucial experience with literature and music, as well as many of his essential ideas about his own artistic technique and the creative process.
Author: Ryan J. Warth Publisher: Springer ISBN: 1493925938 Category : Medical Languages : en Pages : 280
Book Description
This text presents a comprehensive and concise evidence-based and differential-based approach to physical examination of the shoulder in a manner that promotes its successful application in clinical practice. Additionally, this book provides an integrated approach to the diagnosis of numerous shoulder pathologies by combining discussions of pathoanatomy and the interpretation of physical examination techniques and was written for any health care professional or student who may be required to evaluate patients who present with shoulder pain. This information will allow the clinician to make informed decisions regarding further testing procedures, imaging and potential therapeutic options. Physical Examination of the Shoulder will serve as an invaluable resource for practicing orthopedic surgeons, sports medicine specialists, physical therapists, residents in training and medical students interested in the field of clinical orthopedics.
Author: Isaac Asimov Publisher: Grove Press ISBN: 9781555841119 Category : Science Languages : en Pages : 360
Book Description
Gathers quotations about agriculture, anthropology, astronomy, the atom, energy, engineering, genetics, medicine, physics, science and society, and research
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1429900156 Category : Business & Economics Languages : en Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: David R. Boone Publisher: Springer Science & Business Media ISBN: 038721609X Category : Science Languages : en Pages : 717
Book Description
Bacteriologists from all levels of expertise and within all specialties rely on this Manual as one of the most comprehensive and authoritative works. Since publication of the first edition of the Systematics, the field has undergone revolutionary changes, leading to a phylogenetic classification of prokaryotes based on sequencing of the small ribosomal subunit. The list of validly named species has more than doubled since publication of the first edition, and descriptions of over 2000 new and realigned species are included in this new edition along with more in-depth ecological information about individual taxa and extensive introductory essays by leading authorities in the field.
Author: Cynthia A. Roberts Publisher: Greenwood ISBN: 1573563056 Category : Health & Fitness Languages : en Pages : 0
Book Description
Outbreaks of E. Coli and Salmonella from eating tainted meat or chicken and Mad Cow Disease have consumers and the media focused on food safety-related topics. This handbook aimed at students as well as consumers is an excellent starting point for locating both print and electronic resources with timely information about food safety issues, organizations and associations, and careers in the field.
Author: M. Naeem Publisher: Springer Nature ISBN: 303041552X Category : Technology & Engineering Languages : en Pages : 443
Book Description
This comprehensive volume covers recent studies into agricultural problems caused by soil and water contamination. Considering the importance of agricultural crops to human health, the editors have focused on chapters detailing the negative impact of heavy metals, excessive chemical fertilizer use, nutrients, pesticides, herbicides, insecticides, agricultural wastes and toxic pollutants, among others, on agricultural soil and crops. In addition, the chapters offer solutions to these negative impacts through various scientific approaches, including using biotechnology, nanotechnology, nutrient management strategies, biofertilizers, as well as potent PGRs and elicitors. This book serves as a key source of information on scientific and engineered approaches and challenges for the bioremediation of agricultural contamination worldwide. This book should be helpful for research students, teachers, agriculturalists, agronomists, botanists, and plant growers, as well as in the fields of agriculture, agronomy, plant science, plant biology, and biotechnology, among others. It serves as an excellent reference on the current research and future directions of contaminants in agriculture from laboratory research to field application.
Author: Busi Siddhardha Publisher: Springer Nature ISBN: 9811516952 Category : Science Languages : en Pages : 685
Book Description
This book provides essential insights into microbial pathogenesis, host-pathogen interactions, and the anti-microbial drug resistance of various human pathogens on the basis of various model organisms. The initial sections of the book introduce readers to the mechanisms of microbial pathogenesis, host-pathogen interactions, anti-microbial drug resistance, and the dynamics of biofilm formation. Due to the emergence of various microbial resistant strains, it is especially important to understand the prognosis for microbial infections, disease progression profiles, and mechanisms of resistance to antibiotic therapy in order to develop novel therapeutic strategies. In turn, the second part of the book presents a comparative analysis of various animal models to help readers understand microbial pathogenesis, host-pathogen interactions, anti-microbial drug discovery, anti-biofilm therapeutics, and treatment regimes. Given its scope, the book represents a valuable asset for microbiologists, biotechnologists, medical professionals, drug development researchers, and pharmacologists alike.
Author: Robert W. Bly
Author: Robert W. Bly
Author: Paul Klee
Author: Ryan J. Warth
Author: Isaac Asimov
Author: Robert W. Bly
Author: David R. Boone
Author: Cynthia A. Roberts
Author: Biological Sciences Curriculum Study
Author: M. Naeem
Author: Busi Siddhardha