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Complete Multilingual Dictionary of Advertising, Marketing, and Communications

Complete Multilingual Dictionary of Advertising, Marketing, and Communications PDF Author: Hans W. Paetzel
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 626

Book Description

Complete Multilingual Dictionary of Advertising, Marketing, and Communications

Complete Multilingual Dictionary of Advertising, Marketing, and Communications PDF Author: Hans W. Paetzel
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 626

Book Description

Using the Financial and Business Literature

Using the Financial and Business Literature PDF Author: Thomas Slavens
Publisher: CRC Press
ISBN: 9780824753184
Category : Language Arts & Disciplines
Languages : en
Pages : 704

Book Description
Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.

American Advertising

American Advertising PDF Author: Emelda L. Williams
Publisher: Scholarly Title
ISBN: 9780824084905
Category : Business & Economics
Languages : en
Pages : 228

Book Description

NTC's Dictionary of American English Phrases

NTC's Dictionary of American English Phrases PDF Author: Richard A. Spears
Publisher: National Textbook Company
ISBN: 9780844208480
Category : Foreign Language Study
Languages : en
Pages : 580

Book Description
"NTC's Dictionary of American English phrases, " by Richard A. Spears, Ph.D., provides more than 15,000 examples of usage for approxiamtely 7,000 common and useful American English expressions.

Guide Des Locutions Françaises

Guide Des Locutions Françaises PDF Author: J. Peter Lupson
Publisher: McGraw-Hill Companies
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 132

Book Description
Packed with more than 2,500 idioms, English equivalents, and explanations of typical use, "Guide to French Idioms" also includes common "obstacles" such as nouns which change meaning according to gender or number, and more!

Advertising as Multilingual Communication

Advertising as Multilingual Communication PDF Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221

Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

NTC's Dictionary of Easily Confused Words

NTC's Dictionary of Easily Confused Words PDF Author: Deborah Williams
Publisher: Contemporary Books
ISBN: 9780844257877
Category : Foreign Language Study
Languages : en
Pages : 212

Book Description
An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.

Walford's Guide to Reference Material

Walford's Guide to Reference Material PDF Author: Albert John Walford
Publisher: London : Library Association
ISBN: 9781856040440
Category : History
Languages : en
Pages : 1176

Book Description
Volume 2 of this guide contains descriptions of 8300 plus critically evaluated & recommended reference resources available in all formats. Organized by Universal Dewey Classification, the topics covered are those usually found in the 100s--Philosophy & Psychology, 200s--Religion, 300s--Social Sciences, & the 900s--Geography, Biography & History. This volume particularly reflects the proliferation of travel & tourist guides, & reference works on Eastern Europe & Central Asia following the collapse of communism. Over the last few years an enormous expansion has also been noted of reference works in both religion & philosophy. Volume 1 covers Science & Technology. Volume 3 covers Generalia, Languages & Literature, & the Arts. Recommended in: Choice, Reference Reviews, American Reference Books Annual.

Marketing Information

Marketing Information PDF Author: Hiram C. Barksdale
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 508

Book Description

NTC's Thesaurus of Everyday American English

NTC's Thesaurus of Everyday American English PDF Author: Anne Bertram
Publisher:
ISBN: 9780844258256
Category : Reference
Languages : en
Pages : 500

Book Description
"NTC's Thesaurus of Everyday American English" presents the information users need to make decisions about correct word choice and is designed to help the user learn how to select the best word for a particular purpose.
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