Author: Hans W. Paetzel
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 626
Book Description
Complete Multilingual Dictionary of Advertising, Marketing, and Communications
Author: Hans W. Paetzel
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 626
Book Description
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 626
Book Description
Using the Financial and Business Literature
Author: Thomas Slavens
Publisher: CRC Press
ISBN: 9780824753184
Category : Language Arts & Disciplines
Languages : en
Pages : 704
Book Description
Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.
Publisher: CRC Press
ISBN: 9780824753184
Category : Language Arts & Disciplines
Languages : en
Pages : 704
Book Description
Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.
NTC's Dictionary of Advertising
Author: Jack G. Wiechmann
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Advertising as Multilingual Communication
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
American Advertising
Author: Emelda L. Williams
Publisher: Scholarly Title
ISBN: 9780824084905
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Publisher: Scholarly Title
ISBN: 9780824084905
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Guide Des Locutions Françaises
Author: J. Peter Lupson
Publisher: McGraw-Hill Companies
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 132
Book Description
Packed with more than 2,500 idioms, English equivalents, and explanations of typical use, "Guide to French Idioms" also includes common "obstacles" such as nouns which change meaning according to gender or number, and more!
Publisher: McGraw-Hill Companies
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 132
Book Description
Packed with more than 2,500 idioms, English equivalents, and explanations of typical use, "Guide to French Idioms" also includes common "obstacles" such as nouns which change meaning according to gender or number, and more!
Advertising and Multilingual Repertoires
Author: Marco Santello
Publisher: Routledge
ISBN: 1315392569
Category : Language Arts & Disciplines
Languages : en
Pages : 122
Book Description
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Publisher: Routledge
ISBN: 1315392569
Category : Language Arts & Disciplines
Languages : en
Pages : 122
Book Description
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Standard Dictionary of Advertising, Mass Media and Marketing
Author: Wolfgang J. Koschnick
Publisher: French & European Publications
ISBN: 9780828800969
Category : Business & Economics
Languages : de
Pages :
Book Description
Publisher: French & European Publications
ISBN: 9780828800969
Category : Business & Economics
Languages : de
Pages :
Book Description
Marketing Information
Author: Hiram C. Barksdale
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 508
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 508
Book Description
NTC's Dictionary of Easily Confused Words
Author: Deborah Williams
Publisher: Contemporary Books
ISBN: 9780844257877
Category : Foreign Language Study
Languages : en
Pages : 212
Book Description
An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.
Publisher: Contemporary Books
ISBN: 9780844257877
Category : Foreign Language Study
Languages : en
Pages : 212
Book Description
An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.