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Author: Flora María Díaz Pérez Publisher: ISBN: 9781608764754 Category : Tourism Languages : en Pages : 0
Book Description
This book has been written against the backdrop of the international financial crisis. The current figures illustrate the negative effects an international economic crisis can have on tourism. The sharp decline in arrivals in the second half of 2008 (-1%) caused the year to end with growth of just 2%, well below the 7% recorded in 2007. The signs are that this situation will continue for some time. The consequences and lessons that may be drawn from the crisis include the following: Tourists will increasingly look to short trips and new market niches will arise, with domestic tourism becoming strategic; The importance of the market, especially as regards quality and price; The need to innovate and, in particular, to incorporate technological advances in productive process; The pivotal role of the public sector. Given the current scenario, the present books sets out competitive strategies and policies which have been drawn up with different types of destination (emerging and mature) as well as different products in mind.
Author: Flora María Díaz Pérez Publisher: ISBN: 9781608764754 Category : Tourism Languages : en Pages : 0
Book Description
This book has been written against the backdrop of the international financial crisis. The current figures illustrate the negative effects an international economic crisis can have on tourism. The sharp decline in arrivals in the second half of 2008 (-1%) caused the year to end with growth of just 2%, well below the 7% recorded in 2007. The signs are that this situation will continue for some time. The consequences and lessons that may be drawn from the crisis include the following: Tourists will increasingly look to short trips and new market niches will arise, with domestic tourism becoming strategic; The importance of the market, especially as regards quality and price; The need to innovate and, in particular, to incorporate technological advances in productive process; The pivotal role of the public sector. Given the current scenario, the present books sets out competitive strategies and policies which have been drawn up with different types of destination (emerging and mature) as well as different products in mind.
Author: Christopher P. Cooper Publisher: Channel View Publications ISBN: 9781873150443 Category : Business & Economics Languages : en Pages : 546
Book Description
Drawing together some of the leading authors in tourism, this text provides state-of-the-art reviews of research in fields of tourism. The text also revisits classic reviews which first appeared in Progress in Tourism, Recreation and Hospitality Management series, over a decade before the publication of this title. Topics covered include gender, alternative tourism, urban tourism, heritage tourism and environmental auditing.
Author: Metin Kozak Publisher: Routledge ISBN: 1136904751 Category : Business & Economics Languages : en Pages : 263
Book Description
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Author: J. R. Brent Ritchie Publisher: CABI ISBN: 0851996647 Category : Business & Economics Languages : en Pages : 291
Book Description
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Author: Ishmael Mensah Publisher: Springer Nature ISBN: 3030837114 Category : Business & Economics Languages : en Pages : 315
Book Description
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Author: John Tribe Publisher: Goodfellow Publishers Ltd ISBN: 1910158631 Category : Business & Economics Languages : en Pages : 289
Book Description
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
Author: Tamara Mayerhofer Publisher: GRIN Verlag ISBN: 364061917X Category : Travel Languages : en Pages : 19
Book Description
Scientific Essay from the year 2010 in the subject Tourism - Miscellaneous, University of Innsbruck (Tourism & Service Industry), language: English, abstract: This Paper focuses on the importance of strategic positioning of destinations and its stakeholders in a globalised competitive environment. The theoretical background is based on the research on destinations and destination management, strategic marketing, strategy development and positioning strategies and positioning models. A new theoretic framework from a RBV was developed to identify the most important elements of the successful positioning of destinations and its organizations from a stakeholder perspective. An empirical study was applied to all stakeholders who form a destination by the example of three very successful positioned destinations in the Austrian Alps. The theoretical model was tested by the application of frequency distribution and multiple linear regression analysis. Most of the points were confirmed but also a few rejected which asks for further research. However, the applied model gives a great insight in how stakeholders can successful and sustainable position their organizations and the destination as a whole. It further can be used as a tool to find an efficient positioning strategy for young entrepreneurs or gives helpful advice for stagnating or decreasing businesses to formulate a new positioning strategy or aim for a relaunch.
Author: Auliana Poon Publisher: C A B International ISBN: 9780851989501 Category : Business & Economics Languages : en Pages : 370
Book Description
Tourism, the worlds fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new best practice of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.
Author: Peter E. Murphy Publisher: Channel View Publications ISBN: 9781873150832 Category : Business & Economics Languages : en Pages : 460
Book Description
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Author: Flora María Díaz Pérez
Author: Flora María Díaz Pérez
Author: Christopher P. Cooper
Author: Metin Kozak
Author: J. R. Brent Ritchie
Author: Ishmael Mensah
Author: Michael Pieter Fabricius
Author: John Tribe
Author: Tamara Mayerhofer
Author: Auliana Poon
Author: Peter E. Murphy