Author: John O'Shaughnessy
Publisher: Allen & Unwin Australia
ISBN: 9780046582432
Category : Marketing
Languages : en
Pages : 372
Book Description
Competitive Marketing
Author: John O'Shaughnessy
Publisher: Allen & Unwin Australia
ISBN: 9780046582432
Category : Marketing
Languages : en
Pages : 372
Book Description
Publisher: Allen & Unwin Australia
ISBN: 9780046582432
Category : Marketing
Languages : en
Pages : 372
Book Description
The Manager's Guide to Competitive Marketing Strategies
Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Publisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Marketing Strategy and Competitive Positioning, 7th Edition
Author: Prof Graham Hooley
Publisher: Pearson UK
ISBN: 129227655X
Category : Business & Economics
Languages : en
Pages : 1031
Book Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Publisher: Pearson UK
ISBN: 129227655X
Category : Business & Economics
Languages : en
Pages : 1031
Book Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Strategic Marketing
Author: Douglas West
Publisher: Oxford University Press, USA
ISBN: 0199556601
Category : Business & Economics
Languages : en
Pages : 613
Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Publisher: Oxford University Press, USA
ISBN: 0199556601
Category : Business & Economics
Languages : en
Pages : 613
Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Author: Norton Paley
Publisher: Taylor & Francis
ISBN: 1351409972
Category : Business & Economics
Languages : en
Pages : 446
Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Publisher: Taylor & Francis
ISBN: 1351409972
Category : Business & Economics
Languages : en
Pages : 446
Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Digital Marketing Strategies and Models for Competitive Business
Author: Pinto, Filipe Mota
Publisher: IGI Global
ISBN: 1799829650
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Publisher: IGI Global
ISBN: 1799829650
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Brand Culture and Identity
Author: Information Reso Management Association
Publisher:
ISBN: 9781668430392
Category : Business & Economics
Languages : en
Pages : 532
Book Description
Publisher:
ISBN: 9781668430392
Category : Business & Economics
Languages : en
Pages : 532
Book Description
Relationship Marketing for Competitive Advantage
Author:
Publisher: Routledge
ISBN: 9780750640176
Category : Business & Economics
Languages : en
Pages : 304
Book Description
A selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which highlight such topics as customer retention, employee satisfaction, supplier relations, and management of service quality.
Publisher: Routledge
ISBN: 9780750640176
Category : Business & Economics
Languages : en
Pages : 304
Book Description
A selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which highlight such topics as customer retention, employee satisfaction, supplier relations, and management of service quality.
Labor Standards and Competitive Market Conditions in the Canned Goods Industry
Author: United States. Women's Bureau
Publisher:
ISBN:
Category : Canned foods industry
Languages : en
Pages : 42
Book Description
Publisher:
ISBN:
Category : Canned foods industry
Languages : en
Pages : 42
Book Description
Different
Author: Youngme Moon
Publisher: Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Publisher: Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.