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Author: John R. Hauser Publisher: Forgotten Books ISBN: 9781330276990 Category : Business & Economics Languages : en Pages : 47
Book Description
Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis Consumers choose from among those brands they consider relevant. Advertising spending influences whether consumers consider brands as relevant. Firms set advertising and price and react, re-react, etc., until an equilibrium is reached. We demonstrate how advertising affects the price equilibrium, how price affects the advertising equilibrium, and how external factors affect both. We show how the ability to anticipate competitive response affects advertising strategies and profits and we compare the competitive formulation to a noncompetitive formulation. The analysis is compatible with an evaluation cost theory of consumer behavior. We examine empirical support for the theories. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: John R. Hauser Publisher: Forgotten Books ISBN: 9781330276990 Category : Business & Economics Languages : en Pages : 47
Book Description
Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis Consumers choose from among those brands they consider relevant. Advertising spending influences whether consumers consider brands as relevant. Firms set advertising and price and react, re-react, etc., until an equilibrium is reached. We demonstrate how advertising affects the price equilibrium, how price affects the advertising equilibrium, and how external factors affect both. We show how the ability to anticipate competitive response affects advertising strategies and profits and we compare the competitive formulation to a noncompetitive formulation. The analysis is compatible with an evaluation cost theory of consumer behavior. We examine empirical support for the theories. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Gary Erickson Publisher: Springer Science & Business Media ISBN: 9781402072673 Category : Business & Economics Languages : en Pages : 164
Book Description
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Author: John R. Hauser Publisher: Forgotten Books ISBN: 9780331710830 Category : Business & Economics Languages : en Pages : 46
Book Description
Excerpt from Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis The key question in this section is whether a model of rational utility maximization implies that consumers evaluate only a small number of the available brands. The basic idea is that consumers balance evaluation cost with potential gains from further evaluation. This idea is not new. It is related to search theories in Gould Nelson and Schmalensee It is consistent with the behavioral science observation that consumers use heuristics to eliminate alternatives (tversky and Kahneman 1974. Shugan 1980. And Bettman and it is used prescriptively to select advertising copy (gross Our contribution is to formalize the idea in the context of relevant sets and to compare its predictions to data. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Katherine M. Gehl Publisher: Harvard Business Press ISBN: 1633699242 Category : Political Science Languages : en Pages : 316
Book Description
Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.
Author: Scott Galloway Publisher: Penguin ISBN: 0593332210 Category : Business & Economics Languages : en Pages : 258
Book Description
New York Times bestseller! "Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime." --The New York Times "As good an analysis as you could wish to read." --The Financial Times From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration. But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing. Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected."
Author: Ahuja H.L. Publisher: S. Chand Publishing ISBN: 9352531469 Category : Languages : en Pages : 1775
Book Description
In its 20th edition, this trusted definitive text is a comprehensive treatise on modern economics. It discusses in detail microeconomics, macroeconomics, monetary theory and policy, international economics, public finance and fiscal policy and above all economics of growth and development. The book has been exhaustively revised to provide students an in-depth understanding of the fundamental concepts and is streamlined to focus on current topics and developments in the field.
Author: Irina Sushko Publisher: Springer Science & Business Media ISBN: 9783540431862 Category : Business & Economics Languages : en Pages : 326
Book Description
This book has its focus on the dynamics of oligopoly games. Several contributions show how easily the unique Nash equilibria in some most traditional oligopoly models may lose stability, giving way to complex phenomena, such as periodic/chaotic processes, and to multi stability of coexistent attractors. The bifurcations producing these phenomena are studied by means of recently accumulated global methods, based on the use of critical curves. These tools are explained in a separate methodological chapter. The book also contains some historical background of the present theory. In this way the book becomes suitable also as an advanced text for industrial organisation courses. The various models presented in the book focus both classical Cournot types, and Hotelling`s "ice cream vendor" problems, including location choice. The author list comprises some of the most prolific contributors to current dynamic oligopoly modelling.
Author: Xavier Vives Publisher: MIT Press (MA) ISBN: 9780262220606 Category : Business & Economics Languages : en Pages : 446
Book Description
Applies a modern game-theoretic approach to develop a theory of oligopoly pricing. The text relates classic contributions to the field of modern game theory and discusses basic game-theoretic tools and equilibrium, paying particular attention to developments in the theory of supermodular games.
Author: John R. Hauser
Author: John R. Hauser
Author: Gary Erickson
Author: John R. Hauser
Author: John R. Hauser
Author: Katherine M. Gehl
Author: Louis P. Bucklin
Author: Scott Galloway
Author: Ahuja H.L.
Author: Irina Sushko
Author: Xavier Vives