Author: Montrose S. SommersPublisher:
ISBN:
Category :
Languages : en
Pages : 479
Book Description
Comparative marketing systems a cultural approach. ed. by s. and k
Author: Montrose S. SommersComparative Marketing Systems
Author: Montrose S. SommersPublisher:
ISBN:
Category : Comparative economics
Languages : en
Pages : 504
Book Description
Marketing Across Cultures
Author: Jean-Claude UsunierPublisher: Pearson Higher Ed
ISBN: 0273757768
Category : Business & Economics
Languages : en
Pages : 497
Book Description
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
1968 Annual Supplement
Author: John B. SimeonePublisher: Springer
ISBN: 1489952802
Category : Political Science
Languages : en
Pages : 1727
Book Description
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1510
Book Description
The History of Marketing Thought
Author: Robert BartelsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Comparative Marketing Systems
Author: Erdener KaynakPublisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
Cross-Cultural Marketing
Author: Vescovi, TizianoPublisher: Edward Elgar Publishing
ISBN: 1800889755
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Challenging the System?
Author: Martin ForseyPublisher: IAP
ISBN: 160752581X
Category : Education
Languages : en
Pages : 206
Book Description
The book is written with great clarity, and a strong awareness of the importance of the school's social milieu. Forsey cuts through the mealy mouthed official rhetoric of "education for all" and shows the massive, continuing influence of social class inequalities in Australian society. Class interests shape not only this school but the whole education system around it, public and private. Ravina High is seen as a "good school" largely because of its comfortable middle-class catchment.
Author: Jean-Claude Usunier