Author: Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 730
Book Description
Worldscope Financial and Service Company Profiles
Author: Disclosure Worldscope Financial & Service Company Profiles
Author: Standard & Poor's Creditweek
Author: Excellence in Advertising
Author: Leslie ButterfieldPublisher: Routledge
ISBN: 113640452X
Category : Business & Economics
Languages : en
Pages : 304
Book Description
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
The Directory of Directors
Author: 107-1 Hearings: Role of U.S. Correspondent Banking in International Money Laundering, S. Hrg. 107-84, Vol. 4 of 5, March 1, 2, and 6, 2001
Author: Role of U.S. Correspondent Banking in International Money Laundering
Author: United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on InvestigationsPublisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 932
Book Description
Directory of Corporate Affiliations
Author: Legacy
Author: Michael GillardPublisher: Bloomsbury Publishing
ISBN: 1448217423
Category : True Crime
Languages : en
Pages : 384
Book Description
'Reveals criminal corruption on a scale that the Kray twins would never have dreamt of' John Pearson, Profession of Violence, The Rise and Fall of the Kray Twins 'Gillard's detailed investigation makes for a stunning and shocking read' Barry Keeffe, The Long Good Friday 'Legacy illustrates the sordid links between business, politics and organised crime' Ioan Grillo, El Narco and Gangster Warlords When billions poured into the neglected east London borough hosting the 2012 Olympics, a turf war broke out between crime families for control of a now valuable strip of land. Using violence, guile and corruption, one gangster, the Long Fella, emerged as a true untouchable. A team of local detectives made it their business to take him on until Scotland Yard threw them under the bus and the business of putting on 'the greatest show on earth' won the day. Protecting the Olympic legacy by covering up a scandal of suspicious deaths and corruption seemed more important than protecting Londoners from the predatory Long Fella and his friends in suits. For others at Scotland Yard, the crime lord was simply too big and too dangerous to take on. Award-winning journalist Michael Gillard took up where they left off to expose the tangled web of chief executives, big banks, politicians and dirty money where innocent lives are destroyed and the guilty flourish. Gillard's efforts culminated in a landmark court case, which finally put a spotlight on the Long Fella and his friends and exposed London's real Olympic legacy.
From Crisis to Crisis
Author: Brian O'SullivanPublisher: Springer
ISBN: 3319966987
Category : Business & Economics
Languages : en
Pages : 422
Book Description
From Crisis to Crisis examines the impact of the harsh conditions of the interwar economy on the British merchant banks. The financial crises of 1914 and 1931 are assessed using primary sources. The competitive threats, including the rise of New York as a rival financial centre, are considered. It challenges alleged special treatment and provides fresh perspectives on the interwar rationalisation of industry. During the late nineteenth century, Britain’s merchant banks had become pre-eminent in a world of fixed exchange rates, free trade and the unfettered mobility of international capital. This world was increasingly challenged in the interwar period, being replaced by floating exchange rates, trade protectionism and restrictions on capital movements. This book fills a gap in the historiography of British banking by recovering the histories of long-forgotten merchant banks rather than focusing on the better-known firms. Using a wide range of archival resources, it traces the strategic transformation by some merchant banks from higher-risk, capital intensive activities to lower-risk, advisory services. Brian O’Sullivan has been jointly awarded the 2019 BAC Wadsworth Prize for From Crisis to Crisis: The Transformation of Merchant Banking 1914-1939. It was judged by the Business Archives Council (BAC) to have made an outstanding contribution to the study of British business history. Brian shared the prize with Professor Priya Satia of Stanford University in California.