Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Company Profiles: Sun Ten Pharmaceutical Co., Ltd
Author: Company Profiles: SunTen Phytotech Co., Ltd
Author: Company Profiles: Hunan China Sun Pharmaceutical Machinery Co Ltd
Author: Company Profiles: Changzhou Sunlight Pharmaceutical Co Ltd (formerly Changzhou Sunlight Fine Chemical Co Ltd; Changzhou Sunlight Medical Raw Material Co Ltd).
Author: Company Profiles: Fulgent Sun International (Holding) Co., Ltd
Author: Company Profiles: E.Sun Financial Holding Co., Ltd
Author: Philippine Company Profiles
Author: Worldscope Industrial Company Profiles
Author: Strategic Pharmaceutical Marketing Management in Growth Markets
Author: Mithun NandyPublisher: Taylor & Francis
ISBN: 1000875288
Category : Business & Economics
Languages : en
Pages : 210
Book Description
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.
F&S Index United States Annual
Author: Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 1196
Book Description