Author: Publisher:
ISBN:
Category : Business names
Languages : en
Pages : 1520
Book Description
Brands and Their Companies
Author: Official Gazette of the United States Patent and Trademark Office
Author: Thomas Register of American Manufacturers
Author: Publisher:
ISBN:
Category : Manufactures
Languages : en
Pages : 1878
Book Description
This basic source for identification of U.S. manufacturers is arranged by product in a large multi-volume set. Includes: Products & services, Company profiles and Catalog file.
GEN Guide to Biotechnology Companies
Author: Publisher:
ISBN:
Category : Biotechnology industries
Languages : en
Pages : 484
Book Description
Directory of Biotechnology Companies
Author: Medical Device Register
Author: Publisher:
ISBN:
Category : Medical instruments and apparatus
Languages : en
Pages : 1358
Book Description
Heightened Expectations
Author: Aimee MedeirosPublisher: University of Alabama Press
ISBN: 0817319107
Category : History
Languages : en
Pages : 208
Book Description
Includes research using the UCLA Library Baby Books Collection.
Corporate Giving Directory
Author: Gale GroupPublisher: Gale Cengage
ISBN: 9781569954041
Category : Reference
Languages : en
Pages : 1762
Book Description
Corporate Giving Directory supplies more relevant and crucial biographical data than you'll find anywhere else. The Directory provides complete profiles of the 1,000 largest co 1569954089 A 12/29/2000 OFPMULRN
Brains on Fire
Author: Robbin PhillipsPublisher: John Wiley & Sons
ISBN: 0470614188
Category : Business & Economics
Languages : en
Pages : 229
Book Description
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
The Passion Conversation
Author: Robbin PhillipsPublisher: John Wiley & Sons
ISBN: 111853333X
Category : Business & Economics
Languages : en
Pages : 224
Book Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.