Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Company Profiles: Chinese Food and Beverage Group Limited
Author: China Stock Directory
Author: Publisher: SinoMedia (Holdings) Co. Ltd.
ISBN: 9889825422
Category :
Languages : en
Pages : 997
Book Description
Company Profiles: China For You Group Company Limited
Author: Cross-cultural Genre Analysis
Author: Danni YuPublisher: Routledge
ISBN: 1000509427
Category : Language Arts & Disciplines
Languages : en
Pages : 289
Book Description
This unique monograph provides a theoretical and methodological account on how to do cross-cultural genre analysis with the aids of corpus tools. Cross-cultural genre analysis investigates how discourse communities from different cultural backgrounds use language to realize a particular genre. It can shed light on genre nature as well as cultural specificities. The book suggests five specific approaches in doing cross-cultural genre analysis: Investigating genre context; Approaching genre complexity; Exploring genre nature; Exploring culture specificity; and Focusing on specific communicative functions. Each of these approaches is illustrated and demonstrated in a specific chapter with practical analyses of the genre of CSR reports. Covering linguistic analysis of CSR reports in three languages: Chinese, English and Italian, Yu provides insights into implications for both genre theories and CSR communication practice. By applying the cross-cultural perspective in corporate discourse analysis, her book demonstrates how the approach of cross-cultural genre analysis is fruitful and valuable in providing practical insights into the textual practice of CSR reporting in a globalized context. Moreover, in the final parts of the book, Yu illustrates how cross-cultural genre analysis can be applied in the didactic field of writing, translation and cross-cultural studies. This volume is a valuable reference to scholars of genre analysis, corpus-based studies, cross-cultural studies and corporate communication. Moreover, it is also useful for professionals involved in compiling CSR reports. Armed with the knowledge imparted in this book, the reader should be able to analyze other genres from a cross-cultural perspective. In particular, instructions on how to use specific corpus tools are provided in the appendices, which can give scholars basic technical knowledge to approach the field of cross-cultural genre analysis.
Company Profiles: China Food Company Plc
Author: Findex
Author: China Medical and Pharmaceutical Industry Business Intelligence Report Volume 1 Strategic Information, Regulations, Contacts
Author: IBP, IncPublisher: Lulu.com
ISBN: 1433061309
Category : Business & Economics
Languages : en
Pages : 327
Book Description
2011 Updated Reprint. Updated Annually. China Pharmaceutical Chemicals Producers Directory
Company Profiles: China 33 Media Group Limited
Author: Company Profiles: China Uptown Group Company Limited
Author: China Hotels Directory 2006
Author: Publisher: China Economic Review Publishing
ISBN: 9889825406
Category : Hospitality industry
Languages : en
Pages : 520
Book Description