Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Company Profiles: China Media Group Corporation
Author: Company Profiles: China 33 Media Group Limited
Author: Company Profiles: China Star Cultural Media Group Limited
Author: Company Profiles: China Marketing Media Holdings, Inc
Author: Company Profiles: Beijing Media Corporation Limited
Author: Company Profiles: Hemisphere Media Group, Inc
Author: Company Profiles: Advanced Media, Inc
Author: Company Profiles: China Health Group Inc
Author: Company Profiles: NANO Media Inc
Author: The Publishing Business
Author: Kelvin SmithPublisher: Bloomsbury Publishing
ISBN: 1474249531
Category : Business & Economics
Languages : en
Pages : 241
Book Description
The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.