Author:
Publisher: Business Information Agency
ISBN: 1418772798
Category :
Languages : en
Pages : 515

View

Book Description

Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454

View

Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1604

View

Book Description

Author: Ashish Malik
Publisher: Springer
ISBN: 9811303991
Category : Business & Economics
Languages : en
Pages : 268

View

Book Description
This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in implementing with post-graduate learners. The book also prepares the learner to use these approaches, and has resources for the instructor. The first part of the book provides a very focussed research commentary highlighting the key theoretical approaches in HRM and ER. The second part offers details of the design and implementation of strategic HRM and ER practices. The third part features a selection of contemporary research-based case studies that bring to life the debates and tensions inherent in the field of strategic HRM and ER.

Author: David M. Darst
Publisher: John Wiley & Sons
ISBN: 1118824253
Category : Business & Economics
Languages : en
Pages : 168

View

Book Description
Investment strategies and knowledge for asset managers investing in India This e-book only investment report will detail India's asset classes, its investment strategies, risks and advantages, and politics and cultural history with an eye toward serving investment advisors and asset managers looking for up-to-date investment knowledge on specific alternative asset classes.

Author: Fibre2Fashion
Publisher: Fibre2Fashion
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 140

View

Book Description
Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.

Author: Peter Church
Publisher: Roli Books Private Limited
ISBN: 9351940675
Category : Biography & Autobiography
Languages : en
Pages : 268

View

Book Description
Profiles in Enterprise, an inspirational book on the life stories of twenty-three Indian business leaders is a candid account of men and women who have added value to their businesses or professions and most certainly to India as a nation. From the importance of hard work to perfect timing, and from sharing wealth to the grit and determination to never give in; these profiles share stories of entrepreneurs, ever ready to take risks and on a path to a never-ending success. Enlightening, and full of fascinating anecdotes, these personal journeys are a must read for a growing breed of first-generation entrepreneurs.

Author: Charles Wankel
Publisher: SAGE
ISBN: 141296427X
Category : Business & Economics
Languages : en
Pages : 537

View

Book Description
Serving as a general, nontechnical resource for students and academics, these volumes provide an understanding of the development of business as practiced around the world.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 78

View

Book Description

Author: SK Sinha
Publisher: Arihant Publications India limited
ISBN: 9324196413
Category : Common management
Languages : en
Pages : 935

View

Book Description
Common Management Admission Test (CMAT) is a nation level entrance examination for the entry into management programmes. The test is conducted by National Test Agency (NTA). It is a three hour computer based online test which is conducted in a single session to evaluate the candidate’s ability across its segments. Its scores are accepted by all Approved Institutions, University Departments, Constituent Colleges, and Affiliated Colleges. The revised edition of reference manual ‘CMAT 2021’ covers the entire study material in an effective & well organized manner. This manual divides the whole syllabus into 4 Sections; Quantitative Techniques & Data Interpretation, Logical Reasoning, Language Comprehension, General Awareness which is further divided into chapters explaining each concepts in an easy language which is easy to understand. Other than the providing theory, this book also concentrates on the practice portion by providing Previous Years’ Solved Papers from 2020 to 2013 and 5 Mock Tests that gives the real feeling, level & trend of questions in the examination. Housed with the comprehensive and exam-oriented treatment of the latest syllabus, this is a must-have book for anyone who is preparing for CMAT 2021. TABLE OF CONTENT Solved Paper (Jan 2020 – Feb 2013), Section A: Quantitative Techniques & Data Interpretation, Section B: Logical Reasoning, Section C: Language Comprehension, Section D: General Awareness, Mock Tests (1-5).