Cómo juzgar, cómo evaluar la publicidad PDF Download

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Languages : es
Pages : 0

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Author: Claudio L. Soriano
Publisher: Ediciones Díaz de Santos
ISBN: 9788486251987
Category : Business & Economics
Languages : es
Pages : 152

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Guía práctica para el establecimiento de una metodologíadirigida a evaluar la eficiencia de la publicidad realizada por la empresa u organización, con el objetivo deelevar la eficiencia y rentabilidad de la inversión.

Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Author: José María Mercado Velasco
Publisher: Palibrio
ISBN: 1617648655
Category : Social Science
Languages : en
Pages : 481

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Al leer este libro, sea muy cuidadoso en no dejar pasar por alto una palabra que no comprendas plenamente. La única razón por la que una persona abandona la lectura de un libro o se vuelve confusa e incapaz de comprender, es porque ha pasado por alto una palabra o frase que no comprendió. Si el libro llega a ser confuso o usted parece no comprenderlo, habrá una palabra justo antes que usted no comprendió. No vaya más adelante, retroceda a ANTES de que se metiera en problemas, encuentre la palabra mal entendida y defínala. Use siempre un diccionario, que este completo, no use diccionarios pequeños.

Author:
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ISBN:
Category :
Languages : en
Pages : 2562

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Author: Enrique Alcaraz Varó
Publisher: Planeta
ISBN:
Category : Comercio
Languages : es
Pages : 1296

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The vocabulary used in the economic world is interchangeable & used in three main areas: finance, economics & commerce. These different "languages" are used within each field & therefore are all included in this dictionary to facilitate access to all appropriate terminology. This will prove to be an up-to-date, practical & easy-to-use source of information.

Author: R. Jay Wallace
Publisher: Harvard University Press
ISBN: 0674268210
Category : Philosophy
Languages : en
Pages : 316

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R. Jay Wallace advances a powerful and sustained argument against the common view that accountability requires freedom of will. Instead, he maintains, the fairness of holding people responsible depends on their rational competence: the power to grasp moral reasons and to control their behavior accordingly. He shows how these forms of rational competence are compatible with determinism. At the same time, giving serious consideration to incompatibilist concerns, Wallace develops a compelling diagnosis of the common assumption that freedom is necessary for responsibility.

Author: Ulla Carlsson
Publisher:
ISBN: 9789186523640
Category : Information literacy
Languages : en
Pages : 0

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Category : Hispanic American actors
Languages : en
Pages : 730

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Author: Peter Hall
Publisher: Wiley-Blackwell
ISBN: 9780631199434
Category : Social Science
Languages : en
Pages : 502

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Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.