Author: MAX EDITORIAL
Publisher: Max Editorial
ISBN: 1991090420
Category : Business & Economics
Languages : pt-BR
Pages : 49
Book Description
Descubra como ganhar dinheiro como motorista do Uber com este poderoso livro eletrônico! Este ebook ensina estratégias e dicas para aproveitar ao máximo a plataforma Uber e transformar a condução em um negócio rentável. Desde a escolha do veículo ideal até a maximização de receitas, este guia fornece informações valiosas para ajudar os motoristas a ganhar mais dinheiro de maneira eficiente e prática. Com o conhecimento adquirido neste ebook, você pode ser um motorista de sucesso e alcançar a liberdade financeira desejada. Além disso, o livro eletrônico aborda questões importantes, como gerenciamento de tempo, atendimento ao cliente e otimização de rota. Ele também fornece técnicas para superar os desafios comuns na indústria do Uber e manter um equilíbrio entre a vida profissional e pessoal. Com a ajuda deste livro eletrônico, os motoristas do Uber podem aumentar sua renda, melhorar sua experiência na plataforma e atingir seus objetivos financeiros de longo prazo.
Como Ganhar dinheiro sendo Motorista de Uber
Author: MAX EDITORIAL
Publisher: Max Editorial
ISBN: 1991090420
Category : Business & Economics
Languages : pt-BR
Pages : 49
Book Description
Descubra como ganhar dinheiro como motorista do Uber com este poderoso livro eletrônico! Este ebook ensina estratégias e dicas para aproveitar ao máximo a plataforma Uber e transformar a condução em um negócio rentável. Desde a escolha do veículo ideal até a maximização de receitas, este guia fornece informações valiosas para ajudar os motoristas a ganhar mais dinheiro de maneira eficiente e prática. Com o conhecimento adquirido neste ebook, você pode ser um motorista de sucesso e alcançar a liberdade financeira desejada. Além disso, o livro eletrônico aborda questões importantes, como gerenciamento de tempo, atendimento ao cliente e otimização de rota. Ele também fornece técnicas para superar os desafios comuns na indústria do Uber e manter um equilíbrio entre a vida profissional e pessoal. Com a ajuda deste livro eletrônico, os motoristas do Uber podem aumentar sua renda, melhorar sua experiência na plataforma e atingir seus objetivos financeiros de longo prazo.
Publisher: Max Editorial
ISBN: 1991090420
Category : Business & Economics
Languages : pt-BR
Pages : 49
Book Description
Descubra como ganhar dinheiro como motorista do Uber com este poderoso livro eletrônico! Este ebook ensina estratégias e dicas para aproveitar ao máximo a plataforma Uber e transformar a condução em um negócio rentável. Desde a escolha do veículo ideal até a maximização de receitas, este guia fornece informações valiosas para ajudar os motoristas a ganhar mais dinheiro de maneira eficiente e prática. Com o conhecimento adquirido neste ebook, você pode ser um motorista de sucesso e alcançar a liberdade financeira desejada. Além disso, o livro eletrônico aborda questões importantes, como gerenciamento de tempo, atendimento ao cliente e otimização de rota. Ele também fornece técnicas para superar os desafios comuns na indústria do Uber e manter um equilíbrio entre a vida profissional e pessoal. Com a ajuda deste livro eletrônico, os motoristas do Uber podem aumentar sua renda, melhorar sua experiência na plataforma e atingir seus objetivos financeiros de longo prazo.
Mean Baby
Author: Selma Blair
Publisher: Vintage
ISBN: 059308277X
Category : Biography & Autobiography
Languages : en
Pages : 321
Book Description
Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.
Publisher: Vintage
ISBN: 059308277X
Category : Biography & Autobiography
Languages : en
Pages : 321
Book Description
Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.
The Business of Gamification
Author: Mikolaj Dymek
Publisher: Routledge
ISBN: 131758144X
Category : Business & Economics
Languages : en
Pages : 318
Book Description
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.
Publisher: Routledge
ISBN: 131758144X
Category : Business & Economics
Languages : en
Pages : 318
Book Description
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.
Sekret Machines Book 1: Chasing Shadows
Author: Tom DeLonge
Publisher: To The Stars
ISBN: 1943272166
Category : Fiction
Languages : en
Pages : 541
Book Description
For those who know... that something is going on... The witnesses are legion, scattered across the world and dotted through history, people who looked up and saw something impossible lighting up the night sky. What those objects were, where they came from, and who—or what—might be inside them is the subject of fierce debate and equally fierce mockery, so that most who glimpsed them came to wish they hadn’t. Most, but not everyone. Among those who know what they’ve seen, and—like the toll of a bell that can’t be unrung—are forever changed by it, are a pilot, an heiress, a journalist, and a prisoner of war. From the waning days of the 20th century’s final great war to the fraught fields of Afghanistan to the otherworldly secrets hidden amid Nevada’s dusty neverlands—the truth that is out there will propel each of them into a labyrinth of otherworldly technology and the competing aims of those who might seek to prevent—or harness—these beings of unfathomable power. Because, as it turns out, we are not the only ones who can invent and build...and destroy. Featuring actual events and other truths drawn from sources within the military and intelligence community, Tom DeLonge and A.J. Hartley offer a tale at once terrifying, fantastical, and perhaps all too real. Though it is, of course, a work of... fiction?
Publisher: To The Stars
ISBN: 1943272166
Category : Fiction
Languages : en
Pages : 541
Book Description
For those who know... that something is going on... The witnesses are legion, scattered across the world and dotted through history, people who looked up and saw something impossible lighting up the night sky. What those objects were, where they came from, and who—or what—might be inside them is the subject of fierce debate and equally fierce mockery, so that most who glimpsed them came to wish they hadn’t. Most, but not everyone. Among those who know what they’ve seen, and—like the toll of a bell that can’t be unrung—are forever changed by it, are a pilot, an heiress, a journalist, and a prisoner of war. From the waning days of the 20th century’s final great war to the fraught fields of Afghanistan to the otherworldly secrets hidden amid Nevada’s dusty neverlands—the truth that is out there will propel each of them into a labyrinth of otherworldly technology and the competing aims of those who might seek to prevent—or harness—these beings of unfathomable power. Because, as it turns out, we are not the only ones who can invent and build...and destroy. Featuring actual events and other truths drawn from sources within the military and intelligence community, Tom DeLonge and A.J. Hartley offer a tale at once terrifying, fantastical, and perhaps all too real. Though it is, of course, a work of... fiction?
The One and Only Sparkella
Author: Channing Tatum
Publisher: Feiwel & Friends
ISBN: 1250838576
Category : Juvenile Fiction
Languages : en
Pages : 48
Book Description
An Instant #1 New York Times Bestseller! A Publishers Weekly Bestseller! Leading actor, producer and director Channing Tatum's picture book debut, The One and Only Sparkella is a charming ode to self-esteem and the love between a father and daughter—illustrated by Kim Barnes. Ella is excited for her first day at a new school. Glimmering pencil case? Check! Shimmering backpack? Check! Glittery ribbons in her hair? Check! She can't wait to meet the other kids and share her sparkly personality. But her first day doesn't go quite as planned: Her new classmates don't like her disco-ball shoes, her PB&J-with-sprinkles sandwich, or her rainbow-y unicorn painting. Ella decides to try to be less sparkly at school the next day so the other kids won't make fun of her. But with a little help from her dad, she soon learns the importance of just being herself, no matter what other people say.
Publisher: Feiwel & Friends
ISBN: 1250838576
Category : Juvenile Fiction
Languages : en
Pages : 48
Book Description
An Instant #1 New York Times Bestseller! A Publishers Weekly Bestseller! Leading actor, producer and director Channing Tatum's picture book debut, The One and Only Sparkella is a charming ode to self-esteem and the love between a father and daughter—illustrated by Kim Barnes. Ella is excited for her first day at a new school. Glimmering pencil case? Check! Shimmering backpack? Check! Glittery ribbons in her hair? Check! She can't wait to meet the other kids and share her sparkly personality. But her first day doesn't go quite as planned: Her new classmates don't like her disco-ball shoes, her PB&J-with-sprinkles sandwich, or her rainbow-y unicorn painting. Ella decides to try to be less sparkly at school the next day so the other kids won't make fun of her. But with a little help from her dad, she soon learns the importance of just being herself, no matter what other people say.
Ramsay in 10
Author: Gordon Ramsay
Publisher: Grand Central Publishing
ISBN: 1538707829
Category : Cooking
Languages : en
Pages : 453
Book Description
Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.
Publisher: Grand Central Publishing
ISBN: 1538707829
Category : Cooking
Languages : en
Pages : 453
Book Description
Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.
7 Ways
Author: Jamie Oliver
Publisher: Flatiron Books
ISBN: 1250787580
Category : Cooking
Languages : en
Pages : 583
Book Description
7 Ways to reinvent your favorite ingredients with more than 120 new, exciting and tasty recipes Naked Chef television personality Jamie Oliver has looked at the top ingredients we buy week in, week out. We’re talking about those meal staples we pick up without thinking – chicken breasts, salmon fillets, ground beef, eggs, potatoes, broccoli, mushrooms, to name but a few. We’re all busy, but that shouldn’t stop us from having a tasty, nutritious meal after a long day at work or looking after the kids. So, rather than trying to change what we buy, Jamie wants to give everyone new inspiration for their favorite supermarket ingredients. Jamie will share 7 achievable, exciting and tasty ways to cook 18 of our favorite ingredients, and each recipe will include no more than 8 ingredients. Across the book, at least 70% of the recipes will be everyday options from both an ease and nutritional point of view, meaning you’re covered for every day of the week. With everything from fakeaways and traybakes to family and freezer favorites, you’ll find bags of inspiration to help you mix things up in the kitchen. Step up, 7 Ways, the most reader-focused cookbook Jamie has ever written.
Publisher: Flatiron Books
ISBN: 1250787580
Category : Cooking
Languages : en
Pages : 583
Book Description
7 Ways to reinvent your favorite ingredients with more than 120 new, exciting and tasty recipes Naked Chef television personality Jamie Oliver has looked at the top ingredients we buy week in, week out. We’re talking about those meal staples we pick up without thinking – chicken breasts, salmon fillets, ground beef, eggs, potatoes, broccoli, mushrooms, to name but a few. We’re all busy, but that shouldn’t stop us from having a tasty, nutritious meal after a long day at work or looking after the kids. So, rather than trying to change what we buy, Jamie wants to give everyone new inspiration for their favorite supermarket ingredients. Jamie will share 7 achievable, exciting and tasty ways to cook 18 of our favorite ingredients, and each recipe will include no more than 8 ingredients. Across the book, at least 70% of the recipes will be everyday options from both an ease and nutritional point of view, meaning you’re covered for every day of the week. With everything from fakeaways and traybakes to family and freezer favorites, you’ll find bags of inspiration to help you mix things up in the kitchen. Step up, 7 Ways, the most reader-focused cookbook Jamie has ever written.
The Gig Economy
Author: Jamie Woodcock
Publisher: Polity
ISBN: 9781509536368
Category : Political Science
Languages : en
Pages : 0
Book Description
All of a sudden, everybody’s talking about the gig economy. From taxi drivers to pizza deliverers to the unemployed, we are all aware of the huge changes that it is driving in our lives as workers, consumers and citizens. This is the first comprehensive overview of this highly topical subject. Drawing upon years of research, stories from gig workers, and a review of the key trends and debates, Jamie Woodcock and Mark Graham shed light on how the gig economy came to be, how it works and what it’s like to work in it. They show that, although it has facilitated innovative new services and created jobs for millions, it is not without cost. It allows businesses and governments to generate value while passing significant risk and responsibility onto the workers that make it possible. This is not, however, an argument for turning back the clock. Instead, the authors outline four strategies that can produce a fairer platform economy that works for everyone. Woodcock and Graham’s critical introduction will be essential reading for students, scholars and general readers interested in the massive shifts that characterize our modern digital economy.
Publisher: Polity
ISBN: 9781509536368
Category : Political Science
Languages : en
Pages : 0
Book Description
All of a sudden, everybody’s talking about the gig economy. From taxi drivers to pizza deliverers to the unemployed, we are all aware of the huge changes that it is driving in our lives as workers, consumers and citizens. This is the first comprehensive overview of this highly topical subject. Drawing upon years of research, stories from gig workers, and a review of the key trends and debates, Jamie Woodcock and Mark Graham shed light on how the gig economy came to be, how it works and what it’s like to work in it. They show that, although it has facilitated innovative new services and created jobs for millions, it is not without cost. It allows businesses and governments to generate value while passing significant risk and responsibility onto the workers that make it possible. This is not, however, an argument for turning back the clock. Instead, the authors outline four strategies that can produce a fairer platform economy that works for everyone. Woodcock and Graham’s critical introduction will be essential reading for students, scholars and general readers interested in the massive shifts that characterize our modern digital economy.
Girl Boy Girl
Author: Savannah Knoop
Publisher: Seven Stories Press
ISBN: 1583229906
Category : Biography & Autobiography
Languages : en
Pages : 228
Book Description
Soon to be a major motion picture starring Kristen Stewart (as JT) and Laura Dern. The JT LeRoy scandal is a story of our times. In January 2006, the New York Times unmasked Savannah Knoop as the face of the mysterious author JT LeRoy. A media frenzy ensued as JT’s fans, mentors, and readers came to terms with the fact that the gay-male-ex-truck-stop-prostitute-turned literary-wunderkind was really a girl from San Francisco, whose sister-in-law wrote the books. Girl Boy Girl is the story of how Savannah Knoop led this bizarre double life for six years, trading a precarious existence as a college dropout for a life in which she was embraced by celebrities and artists—Carrie Fisher, Courtney Love, Mary Ellen Mark, Winona Ryder, Asia Argento, Sharon Olds, Gus Van Sant, Mike Pitt, Calvin Klein, and Shirley Manson, to name a few—and traveled the world. Telling her side of the story for the first time, Savannah reveals how being perceived as a boy gave her a sense of confidence and entitlement she never had before. Her love affair with Asia Argento is particularly wrenching, as they embark on an intimate relationship that causes more alienation than closeness. As Savannah and Laura struggle over control of the JT character, Savannah realizes the limits of the game - - and inadvertently finds herself through the adventure of being someone else.
Publisher: Seven Stories Press
ISBN: 1583229906
Category : Biography & Autobiography
Languages : en
Pages : 228
Book Description
Soon to be a major motion picture starring Kristen Stewart (as JT) and Laura Dern. The JT LeRoy scandal is a story of our times. In January 2006, the New York Times unmasked Savannah Knoop as the face of the mysterious author JT LeRoy. A media frenzy ensued as JT’s fans, mentors, and readers came to terms with the fact that the gay-male-ex-truck-stop-prostitute-turned literary-wunderkind was really a girl from San Francisco, whose sister-in-law wrote the books. Girl Boy Girl is the story of how Savannah Knoop led this bizarre double life for six years, trading a precarious existence as a college dropout for a life in which she was embraced by celebrities and artists—Carrie Fisher, Courtney Love, Mary Ellen Mark, Winona Ryder, Asia Argento, Sharon Olds, Gus Van Sant, Mike Pitt, Calvin Klein, and Shirley Manson, to name a few—and traveled the world. Telling her side of the story for the first time, Savannah reveals how being perceived as a boy gave her a sense of confidence and entitlement she never had before. Her love affair with Asia Argento is particularly wrenching, as they embark on an intimate relationship that causes more alienation than closeness. As Savannah and Laura struggle over control of the JT character, Savannah realizes the limits of the game - - and inadvertently finds herself through the adventure of being someone else.
Hit Makers
Author: Derek Thompson
Publisher: Penguin
ISBN: 1101980346
Category : Social Science
Languages : en
Pages : 370
Book Description
“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Publisher: Penguin
ISBN: 1101980346
Category : Social Science
Languages : en
Pages : 370
Book Description
“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere