Community Connections! Relationship Marketing for Healthcare Professionals PDF Download

Author: Kelley S. Pendleton DC & MPH
Publisher: Sage Books, LLC
ISBN: 1625175604
Category : Business & Economics
Languages : en
Pages : 62

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Book Description
Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.

Author: Kelley Mulhern
Publisher: Sage Media Publishing
ISBN: 9780997226300
Category :
Languages : en
Pages : 106

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Book Description
Whether you're a veteran healthcare practitioner in the healthcare industry or just getting started, Community Connections! contains the valuable advice and practical marketing ideas you need-from the reasons most healthcare practices don't "market," to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice. Written by a healthcare professional for healthcare professionals, Community Connections! is the first in a series of books designed to bridge the gap between what you are taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can begin forging a strong and genuine connection with potential clients, regardless of previous marketing experience.

Author: Mithun Nandy
Publisher: Taylor & Francis
ISBN: 1000875288
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.

Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309452961
Category : Medical
Languages : en
Pages : 583

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Book Description
In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Author: Steven L. Arxer
Publisher: Springer Nature
ISBN: 303024654X
Category : Psychology
Languages : en
Pages : 196

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Book Description
Community-Based Health Interventions in an Institutional Context examines challenges of "institutionalizing" community-based health care. While the community-based or localized model is growing in popularity and importance in the United States, in practice it must often be brought in to larger institutions in order to grow to scale. The typical goals of an institution—standardization, formalization, and control—may be seen as antithetical to those of a community-based healthcare provider, such as spontaneity, customization, and flexibility. The contributions to this work raise questions about how the community-based model can be scaled up through institutions, and how "institutionalization" can be rethought from a bottom-up approach. They provide not only an overview of community-based organizations, but also delve into practical topics such as establishing budgets, training workers, incorporating technology, as well as more theoretical topics like goal-setting, policy effects (like the ACA), and relationships between patient and community. This work will be of interest for researchers interested in exploring the community-based health care model, as well as practitioners in health care and health policy.

Author: Chisholm-Burns
Publisher: Jones & Bartlett Publishers
ISBN: 1449666183
Category : Medical
Languages : en
Pages : 593

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Book Description
Pharmacy Management, Leadership, Marketing, and Finance provides pharmacy students and practicing pharmacists with valuable information on topics such as operations management, economic analysis, reimbursement and marketing. This book also features sections on communication, conflict management, professionalism, and human resource strategies – vital competencies for pharmacy leaders and managers. Written in a reader-friendly style, this text effectively facilitates an in-depth level of understanding of essential leadership and management concepts for application in practice. The Chapters were written and reviewed by academic pharmacy faculty, practicing pharmacy managers and leaders, human resources professionals, and practicing attorneys to incorporate both theory and real-world experiences. The authors and reviewers represent more than 70 colleges/schools of pharmacy and national/international institutions. This is a highly practical text that addresses the kinds of issues pharmacy professionals will face in their day-to-day work regardless of whether they hold formal or informal leadership roles – thus making this book an essential, attainable resource for pharmacy students and practitioners. Online Instructor Resources Available: · PowerPoint slides · Answers to case scenario questions · A sample syllabus template · Lesson plan templates for each chapter Companion Website, including: interactive glossary, flashcards, crossword puzzles, chapter quizzes and Continuing Education credits

Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309133181
Category : Medical
Languages : en
Pages : 536

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Book Description
The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1522550275
Category : Business & Economics
Languages : en
Pages : 382

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Book Description
In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services.

Author: Mary A. Nies
Publisher: Elsevier Health Sciences
ISBN: 0323831850
Category : Medical
Languages : en
Pages : 803

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Book Description
**American Journal of Nursing (AJN) Book of the Year Awards, 3rd Place in Community/Home Health Care, 2023** Master the knowledge and skills you need to succeed in community health nursing! Community/Public Health Nursing, 8th Edition discusses the nurse's role in population health promotion with a unique "upstream" preventive focus and a strong social justice approach, all in a concise, easy-to-read text. It shows how nurses can take an active role in social action and health policy — especially in caring for diverse and vulnerable population groups. This edition integrates the NCSBN Clinical Judgment Measurement Model to help you prepare for the Next Generation NCLEX®. Clinical examples and photo novellas show how nursing concepts apply to the real world. - Active Learning boxes test your knowledge of the content you've just read, helping provide clinical application and knowledge retention. - UNIQUE! Social justice approach promotes health for all people, emphasizing society's responsibility to protect all human life and ensure that all people have their basic needs met, such as adequate health protection. - UNIQUE! Veterans' Health chapter presents situations and considerations unique to the care of military veterans. - Genetics in Public Health boxes reflect increasing scientific evidence supporting the health benefits of using genetic tests and family health history to guide public health interventions. - UNIQUE! "Upstream" focus addresses contributing factors of poor health and promotes community efforts to address potential health problems before they occur. - Case studies present the theory, concepts, and application of the nursing process in practical and manageable examples. - UNIQUE! Photo novellas — stories in photograph form — show real-life clinical scenarios and highlight the application of important community/public health nursing roles. - Consistent pedagogy at the beginning of each chapter includes learning objectives, key terms and chapter outlines to help you locate important information and focus your study time. - Clinical Examples present snippets of real-life client situations. - Theoretical frameworks common to nursing and public health aid in the application of familiar and new theory bases to problems and challenges in the community. - Research Highlights introduce you to the growing amount of community/public health nursing research literature. - Ethical Insights boxes present situations of ethical dilemmas or considerations pertinent to select chapter topics. - NEW! Online case studies for the Next Generation NCLEX® Examination (NGN) provide you with the necessary tools to prepare for the NGN. - NEW! Overview of the NCSBN Clinical Judgment Measurement Model provides information on the latest recommendations to promote evidence-based client decisions. - NEW! Healthy People 2030 boxes highlight the most current national health care goals and objectives throughout the text.

Author: Michele Spatz
Publisher: Rowman & Littlefield
ISBN: 1442225718
Category : Language Arts & Disciplines
Languages : en
Pages : 241

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Book Description
Comprised of fifteen chapters written by experienced consumer health librarians, The Medical Library Association Guide to Providing Consumer and Patient Health Information is designed for library and information science graduate students as well as librarians new to health and medical librarianship, regardless of library setting. It is comprehensive in scope, covering all aspects of consumer and patient health and medical information from their humble, grassroots beginnings to the ever-evolving applications of new technology and social media. In between, the mundane aspects of health and medical librarianship, such as needs assessment, costs, budgeting and funding, and staffing are discussed. Adding richness to this discussion are the coverage of more sensitive topics such as patient-friendly technology, ethical issues in providing consumer and patient health information, meeting the needs of diverse populations, and responding to individuals from various cultural backgrounds. No comprehensive picture of consumer and patient health librarianship would be complete without addressing the critical importance of marketing and strategic partnerships; such discussions round out this invaluable guide. Patients today must be knowledgeable enough to participate in their health and well-being. Shorter hospital stays, changing reimbursement patterns and the gradual shift towards focusing on proactively maintaining health and managing disease require patients to be informed and actively engaged. Education, information and understanding are important components of actively-engaged patients. Correspondingly, in today’s e-world, there is a glut of information resources available through the Internet – from YouTube videos to Googling to blogs and Twitter feeds. What is lacking in these information-rich times is the relevance of meaning and context for those who ask, “Does this health and medical information apply to me and my unique clinical picture?” or “How do I use this information?” As knowledge navigators, information technology wizards and content experts, librarians offer focused responses to individuals’ specific and highly personal health and medical information queries. In a new healthcare world order of optimizing health and minimizing hospitalizations, such a service is invaluable. Sadly, there still exists in our highly networked and technological age an information gap for those who struggle in obtaining meaningful health or medical information. These individuals may be foreign-born, non-English speaking, poor, rural, aged or semi-literate. Whatever their status, librarians must have the wherewith-all to find germane resources and also help create responsive mechanisms to bridge that health information gap for vulnerable citizens. The Medical Library Association Guide to Providing Consumer and Patient Health Information will guide you on the road to providing that response.